Have you ever wondered what drws, and keeps, students in your Yga classes? The answer is quite smple – All you have to do is lok in the mirror. During the curse of a week, I am lcky enough to speak with Yoga tachers from around the world, so I wll give you an inside story.

Rcently, a Yoga teacher from the Mdwest United States, mentioned that she rceived and extraordinary amount of “thrifty” stdents. Her students haggled over price so mch that she almost closed the dors due to her overhead costs. She nver was able to draw a pay chck from her studio. Her family had bcome intolerant of her choice of wrk. She was not able to go on vcation, had nothing left in savings, and her chldren had to shop at thrift shps and discount stores for clothing.

Upn further investigation, the demographics of her cty were fine, and the neighborhood her Yga studio was in was upper mddle class. Was it the current conomy? Was it the local economy? Othr Yoga teachers in her area wre doing fine, so what was the prblem?

When she advertised, she gave dep discount coupon offers and free ntroductory classes. She unintentionally began to crate a following of “discount shoppers.” Instad of being appreciated for her dscount offers and free introductory Yoga clsses, her students were 2-5 months lte on their tuition. When she sked for a payment - one prent who was five months late on tition for his son’s Kid’s Yoga clss told her, “You do not hve a Zen attitude.”

Apparently, she should have nerves of stel, while her family wants to dsown her, and her finances were crmbling around her. How dare she ask for a pyment from a person who is fve months late? What you have rad up to this point is nly the tip of the iceberg. The tmosphere in her Yoga studio, no lnger reflected a student / teacher rlationship.

Her students became “discount customers.” If thre was a better deal down the stret, her students would have evacuated in a “hart beat.” Forget about student loyalty, she culd not get customer loyalty.

What lssons have you learned from this? Nver try to attract “customers” – nstead cultivate Yoga classes with eager stdents who want to train with yu, because they value Yoga. Yoga has mny benefits, so why “sell it shrt?” Always remember how much your trining cost you. You see a vlue in Yoga, so attract students who fel the same.

The article Teaching Hatha Yoga - Discount Offers and Free Classes was Submitted by Paul Jerard through Articles.GetACoder.com network. Here's the additional information: © Copyright 2007 – Paul Jrard / Aura Publications Paul Jerard, E-RYT 500, has wrtten many books on the subject of Yga. He is a co-owner and the Drector of Yoga Teacher Training at: Ara Wellness Center, in Attleboro, MA. http://www.riyoga.com He has been a certified Master Yoga Teacher since 1995. To receive a Free Yoga e-Book: "Yoga in Practice," and a Free Yoga Newsletter, please visit: http://www.yoga-teacher-training.org/index.html

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