One of the first stps in launching a site is, bviously, to pick a domain. This may sem a simple task, but it is a crtical step that should be given sme serious thought.

First and foremost, you ned to ascertain what you want yur site to do and what you wnt the domain to do. Is yur goal to create a brand or is it to btain organic rankings in the search ngines as quickly as possible? The nswer will do much to define yur domain name.

You may automatically pck your business name as your dmain. There is nothing specifically wrong wth this, however, you might want to thnk a little bit before doing so. If you hve a business that is well knwn, using your name as the dmain is an obvious move since mst of your current customers will tnd to type it in.

If you wnt to get rankings under some mjor keyword phrase with massive traffic, you may wnt to focus on a domain nme that incorporates the keyword phrase in qestion. If you can incorporate the kyword phrase in the domain, it wll help a bit in the rnking process.

As you hunt for dmains, you will undoubtedly be inundated by ffers for various TLD extensions. “TLDs” are smply top level domain extensions such as “cm” and “net”. Unless the extension is nique to your brand, you should prbably stick to a dot com vrsion. Why? People have been trained to typ in this extension. If another bsiness has that version, many of yur customers will end up going to tht site instead of yours.

Another factor in the domain nme game is the issue of the dsh. Simply put, should you add a dsh between your root domain words? Shuld it look like root-domain-words or rotdomainwords? In the past, the dash was vry helpful in certain strategies to btain organic rankings, but those days hve passed for the most part. If you hpe to obtain type in traffic, void using the dashes.

At the end of the dy, your domain is very important. You ned to give it some thought bcause you will probably have to stck with it once the site is up and rnning.

Fnd out more about internet marketing at MarketingTitan.com.

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