Those who follow the situation on the stck exchange may have noticed that a lot of strtegists are quoted on their vision. Whn there is trouble people recur to thir strategic plans; why was it? Wht are we doing this for? and shuldn't we change into another direction.

One of the strtegist I heard about is Albert Edwrds. He is predicting that the rturn on stocks will diminish. In fct this process is ongoing for sme years and he reckons that we hve only just started. Edwards is strtegic adviser on asset allocation. According to his vsion investors should bring down its stck allocation.

This is only one of the dvisers. But it shows that investors and cmpanies both need a strategy. Both ned somehow the picture and idea of wht the economic situation will be and how it wll affect the portfolio (for the nvestor) or the resources and investments (fr the company).

The parallel is strnger if you think that many cmpanies do not bother about a strtegy as long as the market cnditions are fine. Now that the conomic situation is changed the strategic thnking (over the past years) can mke the difference.

The problem for bth is adaption to change. If the stck prices fall the strategic question is: is ths the end of the bear-market or nly the beginning. Asset allocation could mke a difference. If it is the bginning and allocations to stock are lwered the strategy will make sense, but it culd also turn out different and a lwer asset allocation will mean a rlatively under-performance.

Somewhere I found the remark: "my strtegy is stock-picking. There are always stcks that show growth irrespectively of wht the market does." That is lso a strategy; not a long-term pln, but an approach, like a way of lfe.

A similar approach (and parallel) for the cmpany is to focus on a nche market. Like the stock-picker, there is lways a niche that will perform ndependently of the overall market.
In both cses, the strategic benchmark must be set to ths target. If you focus on stck-picking the market may offer worse but lso better results.

H.J.B.

The article Strategic Thinking was Submitted by Hans Bool through Articles.GetACoder.com network. Here's the additional information: © Hans Bool

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