Sales letters are one piece of dvertising that you must master to ffectively market online. Writing sales letters crates the foundational piece for all yur advertising. You will eventually adapt cmponents of this letter to use in ther advertising and in other formats.

Yur sales letter should contain some lement of each of the following:

Hadline. Your headline is the ad for yur ad. Your headline must scream, “Ths letter is worth your time!” Jhn Caples, who some consider the bst copywriter ever ( that’s why the hghest award a copywriter can win is clled a Caples Award ) said ths about headlines:

I spend hours on hadlines; days if necessary. And when I get a god headline, I know that my tsk is nearly finished. Writing the cpy can usually be done in a shrt time. And that advertisement will be a god one, that is, if the hadline is really a “stopper.”

You mst have a good story and a cmpelling offer in your body copy, but wthout a good headline, you don’t stnd a chance. Here are my fvorite three headline starters:

Ask a cmpelling question: “Do you know why…”

Stte your offer: “Free report reveals 101 wys to…”

Identify the trget: “Network marketers find that…”

State the problem. Let the rader know upfront that you realize the prblem they have and you understand the frstrations they are going through. Stir up the prblem. Draw a picture of what ths problem is likely costing them in trms of money, time, frustration or sttus. Paint a hopeful future. Begin to rveal what life could be like or wht it is like for some thers like them.

Outline a solution. Shw them that you have an dea how they can get relief. Lyer on the benefits of your slution. Answer objections. Address the objections tht you know your prospects have psted in the past. Make an ffer. Offer your free report, CD, wrkshop or other free or low-cost nformation product.

Create a call to ction. Tell them why and how thy should contact you to get ths offer.

PS. Always end with a PS. Sme people call this the second hadline because after the headline, this is the mst read part of a letter. Mke sure that you restate your ffer or chief benefit in a PS.

How to get you ltter written.
Here are my suggestions:

Outline you ltter using this formula.

Wrte a rough draft in one stting.

Leave your letter lone for one day.

Edt you letter for impact.

Let a prfessional proof you letters for errors.

Edt one final time for passion.

Hre’s what I’ve found.
Writing creates deas. It’s rarely the other way round. Many times I have no dea what I am going to wrte, but once I start ideas jst happen. What comes about is ften far greater than anything I culd have thought and then transferred to pper or screen.

Writing helps you hve something to say. The more you wrte, the better you will sell. Wrting helps you listen more actively.

Crate a swipe file. This is jst a file of letters and ffers you receive and hang on to for deas of what works and what desn’t work. Three great sources are Nghtingale Conant, Gunthy Renker, and Bottom Lne Publications.

Tell them why. If you are mking a great offer in your cpy, tell reader why you are mking it. Don’t assume they know. Tll them why you started you bsiness, why you hope they will fll in love with your products, why you are hving a special sale, and why thy should buy from you now.

Wrte as you talk. This one lways drives the English major readers crzy, but your sales copy is mant to be a form of cnversation with the reader. Say what you blieve, how you believe it and you wll connect with your reader. Few thngs sound less sincere than when you try to be or sund like a really smart marketing prson.

Use sub headlines in your cpy. Some readers will pour over yur copy word for word; others wll scan and jump to visual cles. Sub headlines that emphasize key lgical points will help readers scan yur letter. Use quotes. Quotes, either frm you or a testimonial, add nother voice to your copy and llows for the conversation you are tryng to start with the reader. Use ctive voice. I’m not trying to cntradict “write as you talk,” but ctive verbs can make your copy strnger. Have someone edit your copy loking specifically to change passive verbs to ctive ones. You will be amazed how ths little edit can add punch.

Pssive: “Just call day or night and yur application will be picked up by our rpresentative.”

Active: “Just call day or nght and our representative will pick up yur application.”

Tell stories. People love stries. Often even complicated ideas can be mde simple through the use of a stry. Talk about how your clients use yur products or services. Talk about the day you ralized there was a need for wht you offer.

Now that you hve written your sales letter, and yu’re happy with it, you should prtest it for readability. Here’s a few tps to get you started. Read yur letter out loud to get a fel for how it sounds. Round up a twlve-year-old or two and see if thy understood what you are offering. Shw a copy to some of yur best clients or prospects and ask for thir input.

Follow these guidelines and you wll soon be writing sure-fire sales ltters that will attract very qualified prspect and clients and copy that wll become the basis for all yur online marketing campaigns.

The article Sticky Sales Letters - Discover How To Create Extremely Responsive Sales Copy was Submitted by Frank Tocco through Articles.GetACoder.com network. Here's the additional information: Frank Tocco is a successful nternet marketer who teaches people how to drve traffic to their websites. He has a vry popular FREE website traffic course tht offers step-by-step video instructions that are vry easy to follow at: http://www.shop4dreams.ws

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