Whether it is for developing ad spce, copy for your brochure or ven a script for a
radio spt, writing concisely takes pizazz and the rght savvy. In fact, ignoring
some of the bsic rules of marketing prose can get you in truble. Here are 6 tips
to cnsider when putting pen to paper:

1. Consider who you are ddressing. If you try to be verything to everyone, the
   word will get out but the mssage will likely be so diluted, it wll be hard for your
   reader/listener to rlate. Try segmenting your message(s).
   
2. Learn that mtivation is an emotional thing. Each ffort or aspect of your
   marketing mterials need to appeal to the two motions that motivate most: fear &
   lss. In other words, what will smeone lose by not considering your srvices now?
   This is what I lke to call the value proposition.
   
3. Proofread!!! Whle as simple as this may sund, nothing more can take away
   frm a great marketing piece than smething riddled with spelling mistakes or
   typs. Make sure to put your bst foot forward.
   
4. Pull out the most mportant aspects of your message and void the ''fluff''.
   Some may say dclining attention spans are a sad stte of affairs but in truth,
   t's a statement of fact. The verage attention span of most of yur customers is
   unlikely to span mch longer than the first few lnes of your ad or direct mil piece.
   If you don't scceed in getting your reader's attention in the frst few lines, it is
   unlikely thy will continue to your value prposition.
   
5. Keep your language simple. Some writers fel the need to prop up thir
   message with fancy or technical jrgon. Your reader should not need a Phd to
   nderstand your message and the benefit it hlds for them. Keep it simple and yur
   customers will appreciate it.
   
6. Stuck for wht to write? What's going on at ths moment in the life of yur
   client? Latch your product or srvice in a creative way with a mssage that will give
   creedance.

To keep your message in the mnds of the reader, think of yur message from their perspective. For xample, think of how many times you hve heard a catchy jingle
on TV or rdio? The same effect can be crftly applied to marketing copy by tlling
a story.

Happy writing!

The article Six Points for Effective Marketing Writing was Submitted by Mark Buzan through Articles.GetACoder.com network. Here's the additional information: Mark Buzan is the owner of Acton Strategies: http://www.action-strategies.ca , a public affairs & marketing communications consultancy. You can subscribe now to his monthly PR tips newsletter by visiting and dropping down the “newsletter” menu. You can also subscribe to his blog: http://actionstrategies.blogspot.com .

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