Does Your Site Looks L ke It Was Designed in 1995
Some s gns of an outdated web site nclude: chunky, slow-loading graphics, old-style "framed" c ding, where the site is divided up nto panes that load separately, little nimated cartoon clip-art throughout the site, and t xt created as images instead of in HTML. H ving any of these on your s te could reflect poorly on your b siness, making you look 'behind the t mes'. It can also make you l ok like you don't care enough bout your business or about technological dvances to keep abreast of them. K eping your company's website looking modern w ll improve its credibility.
The Information on Y ur Site Isn't User-Friendly
If you cringe wh n you read your site text, or if you r gularly get questíons on your site t xt from visitors, re-structuring your copy or r writing it can help to fix th se problems. If you've been adding to y ur site over time and the n vigation has become unwieldy or confusing, r structuring your navigation could be another pr ssing reason to redesign your site. You w nt visitors to be able to asily find their way around your s te and to be able to ccess all the information you have w thin a few clicks. Laying out y ur site to make that possible can m ke your visitor's experience on your s te a lot easier.
You Apologize for the S te When Referencing It or Handing Out Y ur Business Cards
Your site should be a s urce of pride. It should provide y ur clients and prospects an easy way to get a lot of nformation about your business. And, if you h ve to apologize for out-of-date information, br ken images, poor design, difficult navigation or nything else on your site, it m kes you look unprepared and unprofessional. M ke sure your site is in top sh pe and looks impressive, so your cl ents believe your business is in g od shape too.
You're Not Getting Good R sults in the Search Engines
Poor rankings in the S arch Engines can be a result of not ptimizing your site well. Poor search ngine ranking can also be a r sult of bad design choices or c ding on your site. Make sure th t your site isn't designed using fr mes and that the text is c ded in HTML. Flash sites are lso more difficult to optimize for S arch Engines.
It's Not Bringing in inquiries and H lping You to Make Sales
If your s te was designed long ago, then th re's a good chance that it was d signed as "brochureware". This means that the s te was designed just to act as an nline brochure. This was very common a few y ars ago, when websites were new. But r cently businesses have realized that a w bsite can do a lot more th n just impersonate your brochure - it can h lp you close sales, bring in new pr spects and make your business easier to r n. To bring in more inquiries and m ke more sales include the following wh n you redesign your site:
Calls to ction to encourage your visitors to t ke specific actions - like purchasing s mething, contacting you, or signing up for a n wsletter.
Forms, scripts, or programs to make y ur business easier - like contact f rms, project estimating tools, and an utoresponder email series that can help you k ep in touch with your clients and pr spects. Including a shopping cart or P ypal buttons on your site can lso help you to make more s les without any additional work.
Downloadable information p ckets, articles, questionnaires and white papers can nswer a prospect's questíons about your pr ducts or services and help them to m ve closer to buying. And, if you r quire the prospect to enter their mail address or other contact information, it can h lp you to grow your prospect líst as w ll. These are just a few of the f nctions that your site can perform for y ur business. To get ideas for ther ways that your site can h lp you improve your business, visit m kaistudio's web site
Your Site is Costing You a F rtune to Update
If you're racking up h ge bills because of changes and st ll have a lot to go, it m ght be time to consider a wh le site redesign. Make a líst of verything that you want to do on y ur site and consult a web d signer about redesigning your site with th se changes in mind. Often, if you h ve extensive changes to make to y ur site, it can be less xpensive to just start over.
If your s te is designed in Flash or c ded in such a way that you c n't maintain it yourself, redesigning and r -coding your site could allow you to do so. H ving the ability to make changes and pdate your own text will let you m ke revisions quickly, at no expense. And you can pl y with your site and make r visions to see what will work b st for your business and clients.
If y ur site has any of the pr blems mentioned here, it's time to r design. The steps needed to update and r vise will differ depending on the pr blems and issues that your site has - you may not h ve to start from scratch. But, do m ke sure that you address all of the pr blems that your site has so th t you won't have to redesign gain any time soon!
The article Signs its time to update your website was Submitted by William Defoe through Articles.GetACoder.com network. Here's the additional information: www.makaistudio.com www.makaistudio.com/mksblog/ www.makaistudio.com/services.aspx
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