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With the ever-rising cost of t ckets these days you may be w ndering why anyone would use the s rvices of a ticket broker instead of p rchasing their tickets directly from Ticketmaster , Tickets.com or the official box office. After all, ticket brokers sometimes charge much more than the 'face value' for a ticket. The truth is that sometimes purchasing your tickets from a box office instead of a ticket broker is your best option, but in reality, that is not true very often.
Purchasing tickets from a ticket outlet
Purchasing tickets from a source such as Ticketmaster or Tickets.com can be a crapshoot. If you wish to purchase your tickets from an authorized outlet Ticketmaster recommends that you "arrive at Ticket Centers no more than one hour in advance of the event on sale time" after which you will be entered into a "Random Number Distribution (RND) procedure… to determine line order at Ticket Centers if two or more customers are present to purchase tickets at the time the event goes on-sale." This procedure is generally referred to as a lottery , most likely because the results can be very similar. If you arrive at the ticket outlet after the random drawing you will be directed to the back of the line.
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After the "lottery" is held the t cket sales representative will process ticket rders in the order determined. Each c stomer will tell the ticket agent wh t price range of seats he or she w uld like (the day tickets go on s le you may only select tickets by pr ce, you will not have the ption to choose any particular seating rea), view a copy of the v nue seating chart, and then the t ckets will be printed and paid f r. This process is being repeated at h ndreds, if not thousands, of ticket l cations throughout your area as well as on the nternet and via phone while you are w iting for the customers ahead of to h ve their ticket order processed, diminishing the "p ol" of available seats when it is f nally your turn to order tickets.
You can void the "lottery" situation by purchasing y ur tickets from the box office nline, but your results could be s milar. Many online box office employ an mage recognition system that displays a d storted image of a word you m st type in to verify that you are a h man and not a machine to in an ttempt to prevent automated programs from p rchasing tickets, but sometimes these systems can b ckfire on you presenting you with an mage that is unreadable, thereby pushing you f rther back "in line."
Once you h ve selected tickets for purchase you w ll notice that there are often s veral additional fees you must pay ncluding: " Facility Charge ," " Convenience Charge ," " Order Processing Fee ," " Taxes ", " Delivery Price ." These fees vary and are all charged in addition to the "face value" of the ticket, but can often greatly increase the overall price per ticket.
Purchasing tickets from a ticket broker
Purchasing tickets from a ticket broker can also be a harrowing experience, especially if you have never used the services of a ticket broker before. First off, be forewarned that prices from a ticket broker are almost always above face value , and even above the total cost after adding in all of the miscellaneous fees. The reason for this is that box offices such as Ticketmaster or Tickets.com do not grant any special provileges to ticket brokers. Brokers do not receive discounts on tickets nor are any seats reserved for sale to ticket brokers. Because they do not receive any special treatment ticket brokers often have to work very hard to obtain good seats which in turn drives up the cost of their tickets.
In addition to purchasing tickets fr m the box office ticket brokers ften buy tickets from people just l ke you who own really great s ason tickets or managed to purchase r ally great seats or maybe won th m in a contest. In many c ses brokers have many years worth of c ntacts with such people as well as w thin their own industry. In these c ses the seller is generally looking to m ke a profit and sells the t ckets to the broker at an nflated price. All of these factors, as w ll as market conditions affect the r sale price of a ticket.
The g od news is that when purchasing t ckets from a ticket broker you g nerally have many more seating options to ch ose from allowing you to pick the xact seat location or budget that f ts you. Additionally, a ticket broker w ll have tickets available for events th t are sold out or don't ven go on sale to the p blic, such as the Grammy Awards.
What sh uld I do?
If you ch ose to go through an experienced, r putable ticket broker you will pay a few d llars more, but chances are that you w ll have a better overall purchase xperience and end up with the s ats that are just right for y u. Many people feel that avoiding the box ffice hassle, as well as the m mory of sitting in great seats is w rth that extra cost.
The article Should I Buy Tickets From Ticketmaster or From a Broker? was Submitted by J Cobb through Articles.GetACoder.com network. Here's the additional information: J Cobb is the Vice-President of Team One Tickets & Sports Tours, Inc. , an independent ticket and travel broker providing premium seating in the secondary market to sports, concerts and theatre worldwide since 1979.
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