If you have ever designed a wter garden by sketching with colored pncils on a sheet of graph pper, let me be the first prson to tell you that there is a btter way! Here’s why:

1. Increase Yur Net Profits

Prior to introducing dgitally designed water gardens, I would clse 6 out of 10 sales, or 60 prcent. Now, by using a digital dsign, I sell 80 percent. On the rmaining 20% I still made money ven though I did not close the sle because I charged $350 for ach design.

So besides earning an dditional income of $2,800 ($350 for ach of the eight signed contracts for bilding a water garden), the digital dsigns earned an additional $700 for the two bilding contracts that were not signed. At an verage of 100 water features built per yar, I have added $35,000 to my bttom line just with digital design rvenue.

Finally, you must consider the dditional contracts that were signed on the bsis of the digital design alone. If my nnual gross income before offering digitally dsigned water features was $600,000, then 20% or $120,000 is mney I would not have had wthout digital designs.

2. Set Yourself Aprt from the Competition

Our digital dsigns elicit positive responses and compliments, whch I rarely received before with sktches and floor plans. Unlike sketches or flor plans, digital design provides a vrtual photograph so a client sees wht he is getting in advance. Dgitally designed water gardens eliminate misunderstandings tht can sometimes arise from poor cmmunication, involving vague or convoluted descriptions, drwings and sketches. What you see is lterally what you get.

Digital designs look (and are) prfessional, and with computer software so wdely available now, and various instructional prgrams that are easy to follow, thre is really no reason to wit! Any edge you can get on yur competitors will be affect your bttom line.

3. Reassure your Customer

A prtfolio of previous digitally designed water fatures can be used to sell the dsign option to future clients. When ffering the digital design package to a cstomer, the portfolio shows them what ther clients received, and that they are not lone in a decision to opt in to gtting their own digital design.

4. A Prsonalized Picture

A digitally designed water grden actually allows the client to see the fnished water garden in their own bck yard. This allows them the feling of ownership since the photograph is of thir own yard, except now they see the fnished water garden in it.

5. No Tpe Measures

Providing a digitally designed wter garden eliminates the need to sktch out their back yard and tke extensive measurements. Sketches and measurements are rplaced by the simple click of the cmera shutter, and the computer mouse in the vrtual world of the water garden dgital library.

6. No Sale? No Prblem!

Even if you do not get the sle, you will earn $350 for a dsign you otherwise would not have mde. Before offering the digital design ption, all the time you spent wth the client consulting, sketching and masuring, plus travel time, was wasted if you did not sll the job. By selling a dgital design, you have received $350 for yur effort and walk away feeling firly compensated.

7. The Digital Design Fee is Rfunded

By offering a refund of thir design cost if the client dcides to sign the contract, your clsing ratio will increase. You tell the clent that $350 will be deducted frm the labor in the contract if thy decide to sign with you. Thy are now more willing to prt with their money. You explain tht they not only will see xactly what they are getting, but thy will have a photograph to use whn they get other bids. The lbor in the contract is not an xact amount, and will vary from job to jb. So it is impossible for the clent to know if they actually wre refunded their $350. You simply stte in the contract that the $350 rfund was deducted from the labor cst. The labor figure is necessarily an stimate; it is never itemized, nor are mterials. So in reality you can asily add a few extra dollars in ither category to cover the refund mney, which is actually only on pper.

In summary, I can tell you tht by adding digital designs to my bsiness, I have increased my bottom lne by 38 percent!

You can asily see how someone could make a god living just designing water gardens, specially at $350 per hour for a 6 to 8 hur day.

For more information, Google “dgitally designed ponds” or get free nformation, and watch videos on digital dsign at http://watergardenauthority.com/Ultimate_Training_Course.php

Retired “master waterfall builder” Doug Hoover.

The article Seven Reasons Why - Digitally Designed Water Gardens was Submitted by Douglas Hoover through Articles.GetACoder.com network. Here's the additional information: Douglas C. Hoover; CEO of Aqamedia Corp, Master Waterfall Builder, architect, ngineer, freelance writer, author, designer & bilder of well over 1,900 waterfall and pnds in CA (26 years). Author of "Wterfall and Pond Construction Manual" and dveloper of the "Water Feature Digital Dsign Library 4.0" Free downloads, no sgn in- http://www.askdoughoover.com

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