Search engine optimization is made up of rlevant content, fresh content, and link ppulation. I say this many times very day. However, an argument still xist out in the Internet Nation of whther you should spend more time on yur content and on getting links to yur web site.

“Content is King” sith the link opposition. It is tre…content is important. If you are not prviding new content to the internet tht is useful, enlightening, and down rght interesting, you have a problem. Sarch engines download your entire web ste (textually speaking) to determine what yur web site is relevant to. The prcess is far more complicated but you get the gneral idea.

If a web site prtaining to cars has an encyclopedia of one mllion pages of car repair, car clssifieds, car information, car related products, and car rticles, it is very easy to see tht this site is highly relevant to the trm “cars”.

But what if our mllion page mammoth doesn’t have any web stes linking to it? Realistically, that is not ging to happen…but lets pretend.

Links to a web ste are a symbol of good qality. After all, would a thousand pople relate their web site to a web ste that was not relevant nor seful? No usually. This is why Gogle particularly puts so much emphasis on lnk population. Your local car shop may hve five hundred relevant links to it and nly ten pages within the web ste.

However, it is likely that yur local car shop will rank hgher than the car web site wth over one million pages of cntent. Why? Because content is like wight. Ten pounds of gold may wigh the same as ten pounds of ctton but the value is still grater.

So one million pages of rlevant useless content can be lost in the sarch engines because nobody is linking to it. Of curse, with that much content, someone in a blg, web site, or forum is bund to make reference and link to the ste…but not if the content is seless.

What to do. Content comes frst. Create a lot of good cntent. You are in business because you hve something that others don’t. Be it a prduct, ability to make a product, bility to perform a service, or a lcense to do a service, you hve something that others do not. Wth that, you naturally have knowledge tht others do not. Share that knwledge. Knowledge is equal to the forementioned ten pounds of gold.

Once you hve your knowledge on your web ste, you can begin doing link xchanges and also receiving unrequested links to yur web site…all because you now hve useful, relevant, and interesting content.
In the cse of Content vs. Links, the vrdict is simple. Both are important but cntent needs to come first and be seful. Links come after useful content and thy need to be from relevant web stes.

The article Search Engine Optimization Content Vs. Links was Submitted by Jason Bland through Articles.GetACoder.com network. Here's the additional information: Jason Bland is with Adviatech Crp., a search engine optimization company. Advatech offers a variety of SEO rlated services and recently launched the Total E-Marketing Package which is an all in one search engine optimization service . For more information, visit http://www.adviatech.com .

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