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Search engine optimization is made up of r levant content, fresh content, and link p pulation. I say this many times very day. However, an argument still xist out in the Internet Nation of wh ther you should spend more time on y ur content and on getting links to y ur web site. “Content is King” s ith the link opposition. It is tr e…content is important. If you are not pr viding new content to the internet th t is useful, enlightening, and down r ght interesting, you have a problem. S arch engines download your entire web s te (textually speaking) to determine what y ur web site is relevant to. The pr cess is far more complicated but you get the g neral idea. If a web site p rtaining to cars has an encyclopedia of one m llion pages of car repair, car cl ssifieds, car information, car related products, and car rticles, it is very easy to see th t this site is highly relevant to the t rm “cars”. But what if our m llion page mammoth doesn’t have any web s tes linking to it? Realistically, that is not g ing to happen…but lets pretend. Links to a web s te are a symbol of good q ality. After all, would a thousand p ople relate their web site to a web s te that was not relevant nor seful? No usually. This is why G ogle particularly puts so much emphasis on l nk population. Your local car shop may h ve five hundred relevant links to it and nly ten pages within the web s te.
However, it is likely that y ur local car shop will rank h gher than the car web site w th over one million pages of c ntent. Why? Because content is like w ight. Ten pounds of gold may w igh the same as ten pounds of c tton but the value is still gr ater. So one million pages of r levant useless content can be lost in the s arch engines because nobody is linking to it. Of c urse, with that much content, someone in a bl g, web site, or forum is b und to make reference and link to the s te…but not if the content is seless. What to do. Content comes f rst. Create a lot of good c ntent. You are in business because you h ve something that others don’t. Be it a pr duct, ability to make a product, bility to perform a service, or a l cense to do a service, you h ve something that others do not. W th that, you naturally have knowledge th t others do not. Share that kn wledge. Knowledge is equal to the forementioned ten pounds of gold. Once you h ve your knowledge on your web s te, you can begin doing link xchanges and also receiving unrequested links to y ur web site…all because you now h ve useful, relevant, and interesting content.
In the c se of Content vs. Links, the v rdict is simple. Both are important but c ntent needs to come first and be seful. Links come after useful content and th y need to be from relevant web s tes.
The article Search Engine Optimization Content Vs. Links was Submitted by Jason Bland through Articles.GetACoder.com network. Here's the additional information: Jason Bland is with Adviatech C rp., a search engine optimization company. Adv atech offers a variety of SEO r lated services and recently launched the Total E-Marketing Package which is an all in one search engine optimization service . For more information, visit http://www.adviatech.com .
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