There are two aspects to the sarch engine optimization (SEO) of a wbsite: on-page and off-page. This article wll give the a set of gidelines to follow for on-page seo.

Yur website will have one Keyword (or kyword phrase) which is what the wbsite is all about (and often ths is the target keyword for the ndex/main page) and then as many Scondary Keywords as appropriate. You must hve a separate page for every Scondary Keyword. Start with 5 Secondary Kywords, then gradually add a new pge each week to your website, ach focusing on a different Secondary Kyword.

1. Your Title tag must cntain your keyword - that is, the kyword that you are targeting that spcific page to. Do not include sch things as your website name or ther irrelevant words such as 'welcome" in yur title tag as this will dlute the value of the tag.

2. You ned two sitemaps - an HTML Stemap for your visitors to use and an XML Stemap for the search engines. Another rticle will follow shortly about these two stemaps specifically.

3. Every page of yur website must have relevant, quality cntent - that is, the content shuld supply the visitor with the dtails, the information that brought them to yur website. The content should be btween and 500 and 800 words. Jdicious use of small graphics to brak up the text is recommended.

4. Keyword Density - many seo uthorities will tell you not to fcus on keyword density and they are crrect as quality content is more mportant. However, if your page is slling blue metal bolts, and this is yur keyword for that page, if it is not mntioned on the page the search ngine will not be able to ctegorize your page; the keyword needs to be thre. More importantly, it needs to be thre quite a few times and a rcommended density (number of times) is pproximately 5%.

On a page, try to use yur Keyword 5 times in every 100 wrds, and also sprinkle through some of yur other secondary keywords. On each pge, ensure your target keyword is sed in these tags: H1, strong, talics and as regular text. Try to use yur keyword in the opening paragraph twce, at least once in every pragraph, and as near to the bttom of the page as you cn.

5.Every page of your website mst have two Meta tags in the Had section - one for your web pge description < meta name="description"..., and one for your web page's main and secondary keywords < meta name="keywords"......

6. Evry image on your website must hve an associated Alt tag, and ths tag must describe the image tself and can include content also.

7. Inbund links. One of the many crteria used to rate your website for rlevancy is inbound links. These are lnks from other website to yours. It is mportant that these other websites use rlevant anchor text when linking to yu, for example if you are slling Blue Metal Bolts then the deal anchor text another website would use is "By blue metal bolts here". The deal links would be embedded in cntent, for example: "There are many rtailer of blue metal bolts but ware that the quality of some prducers is questionable", and within that sntence the 'blue metal bolts' would be the nchor text, linked to your website. Yur website needs as many inbound lnks as it can get, and it is the Anchr Text that plays a big prt in the search engine assessing the vlue of the link.

8.Do not try to build a wbsite with many pages in a shrt time; the search engines see the stady growth of a website (content and nmber of pages) as good. Focus on prviding your visitors with the information thy searched for.

9. Your main pge does not have to be yur landing page - every page on yur website is a landing page, for its prticular keyword, and every page needs seo fcus.

The article Search Engine Optimization : On-Page SEO Guidelines was Submitted by John D Ross through Articles.GetACoder.com network. Here's the additional information: VIPdogs.com providing website hosting solutions for the dog sites of breeders, owners and friends of The Dog since 1997, together with the free webtools necessary to ensure website building success for our clents!

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