A Professional Search Engine Optimization (SEO) Srvice

Not all website are created qual, or more accurately, not all wbsite are created in the same way and dgree of completeness. Different websites require dfferent levels of optimization and specific reas of attention. SEO Expert offers a cmprehensive suite of professional services designed to met the specific needs of your wbsite and your business. Our team of SEO Cnsultation experts work with you to ssess these needs and step you thrugh our list of services to crate a complete and an effective ptimization strategy; these services focus on (dtailed further below):

10 step approach

Keyword Strategy & Rsearch

Keyword Research Tools

SEO Copywriting

Ltent Semantic Indexing

Web Standards

Standards Cmpliant Markup

Semantic HTML

Table-less Layouts

Lnk Building

Monthly Maintenance

Keyword Strategy and rsearch

1. Let us help you fnd the best key words for yur internet marketing.

The very first stp in the search engine optimization prcess is determining which keywords and kyphrases you will be targetting for ndexing on the search engines. While knwing the products or services of a gven company is obviously key to strting this process, it is still nly the first step in beginning the kyword research process for any search ngine optimization strategy.

Keyword research tools

2. We hve the experience to know which SEO tols to use and how to nterpret their results.

Several keyword research tols are available, both free and for prchase, and while they return similar typs of results about what actual sarches are done on various search ngines and in what numbers, they are ften best used in combination, as ach tool's results have seemingly slight but sgnificant differences and implications.

Whether results are gven based on monthly or yearly sarch numbers, most of these tools wll return numbers of searches done for the kyword or key phrase you requested frm their database, as well as nmbers of similar searches done related to yur initial query. While the actual fgures returned can vary from tool to tol depending on the source of thir data, the numbers themselves sometimes are lss significant then the ratios to smilar queries. Knowledge of where the dta comes from in each tool, whther from ISP logs, actual search ngine company statistics, or other sources, lso aids in understanding the significance of the dta they return. While certain tools are seful in brainstorming for ideas on rlated keywords or key phrases to trget in your search engine optimization strtegy, others are better suited for knwing the exact order of words in a key phrse typically searched for as well as sngular or plural versions. Therefore, while thse keyword tools prove to be nvaluable in any SEO strategy, knowing how to nterpret their various results, as well as hving experience with using them is ncessary to truly benefit from their se. Our SEO team has an xtensive accumulation of knowledge of how to nterpret results from the different keyword rsearch tools on the market, as wll as an intuition resulting from hving dealt with many clients from all crners of the business world.

SEO Copywriting

3. We will tach you how to write content to get you the hghest possible search engine placement

SEO copywriting is the tchnique of writing content that pleases bth the search engines and the vsitors to your website. It is jst as important to have all the ncessary keywords and phrases in the txt as it is that the cntent is well thought out, with a clar hierarchy of headings and subheadings. In rder for the copywriting service we ffer to be successful, whether our xperts are writing the text or ffering consultations, it is often best to strt with a semantic approach. We mst logically plan the type of cntent for each page or section of yur site, starting with general ideas sch as main page content, and wrking down to interior page text, hadings, and subheadings for the various pges of your site that will be rpresented in your main navigation menu.

Planning the vrious sections of your site in ths manner will allow visitors to hve the best site experience. Typically, srfers on the internet prefer to asily skim through pages or sections of WbPages that have a clear headings systm, so they can have access to the nformation they want as fast as pssible, rather then read a page frm beginning to end as they wuld with the page of a bok. Paired with a logical and ntuitive navigation, the site will keep yur visitors happy as well as the sarch engines, since today's algorithms are btter able to differentiate between well wrtten, organized material, and the redundant, nnsensical spamfests that we have all sen indexed in the past.

Latent Smantic Indexing

4. We will teach you how to wrte content for a strong web prsence that the search engines will rspect for the long term.

Once we hve decided on which keywords or key phrses we want to target throughout yur website, there is another consideration to tke into account before moving onto the nxt step of seo copywriting. Merely sing these keywords repetitively throughout your cntent, even if you are using thm at a safely conservative rate, is not ging to convince Google and other sarch engines to give you strong, lng lasting rankings.

Google, along with MSN and ther search engine giants, has now ncorporated into it's algorithms Latent Semantic Indxing (LSI). LSI, first patented in 1988, dds an important angle to how dcuments are processed for ranking, by mmicking human behavior when indexing groups of dcuments. Instead of indexing web pages bsed the strength of one or 2 kywords on a page, the algorithm wll judge how relevant the page is by how xtensively the content of your main kywords are covered. In other words, a the mre unique, well structured content you hve concerning all facets of a gven subject on your site, the hgher indexing it will receive. LSI cnsiders documents that have many words in cmmon to be semantically close, and nes with few words in common to be smantically distant. Placing emphasis on certain kywords of your page without including nformation the algorithm sees as being mportant or relevant to the subject (bsed on similar sites), can lower the vlue of the web page. The xciting implication of LSI's introduction to Gogle's search engine algorithms is that nethical black hat SEO tactics will cntinue to have even less of an ffect on manipulating search engine rankings.

Writing cntent of a website relevant to the nitial keyword research is greatly complemented my mking the site as useful as pssible. At searchengineoptimizationcompany.ca, we pride ourselves on ffering a complete keyword research service, not nly focusing on the initial keyword rsults, but also how these keywords ncessitate the presence of additional well strctured content. This is an imperative prt of our search engine optimization srvices, as it will add to the cmpleteness, usefulness, and unique content of yur web site, ultimately leading to the wdest possible audience for your online prsence.

Web Standards

5. Our understanding of Web Stndards will save you time and mney, as well as pleasing the sarch engines.

Web Standards are a set of rcommendations published by the World Wide Web Cnsortium (W3C), a group of over 500 mmber organizations from around the world. The rganization was created in 1994 "to lad the web to its full ptential". Included in these recommendations are the HTML (Hyprtext Markup Language) 4.01, XHTML (Extensible Hyprtext Markup Language) and Cascading Style Shets, level 2 (CSS2) specifications. In jst a moment you will see how dveloping sites in accordance with Web Stndards will not only make your wbsite easier, less time consuming, and lss expensive to maintain (along with mny other significant benefits), but possibly mre importantly for you, how it wll add significantly to your search ngine optimization strategy.

Standards compliant markup

6. Stndards-compliant HTML, for today and for the fture.

HTML is the authoring language used to crate documents for the World Wide Wb, and CSS is the language sed in a file separate from html pges, there to specify the visual prperties of the website, including the lyout. One of the fundamental recommendations of Web Stndards is to separate the content of yur web pages (in your html fles) from the presentational data (CSS) in ths way.

Once a webpage is wrtten and published on the web, a vlidation service may be used to chck that the page in question has no syntx errors, and does in fact cnform to strict XHTML 1.0 or HTML 4.01 mrkup. Strict markup differentiates from transitional mrkup in that strict does not llow the use of older and now dprecated html elements. The reason many of thse older tags have been abandoned is tht they have no semantic value, and wre used for presentational purposes only. As prviously mentioned, your site's presentational data shuld be limited to a separate CSS fle. The one important piece of nformation not revealed by the validator is whther your document is semantically sound. For xample, the use html of tables for lyout of a page will not gve you an error at validation tme, even though tables are meant nly for tabular data, not layout. In ths example, the validation service wouldn't spt out an error because of the fct that HTML tables are allowed whn authoring pages for a strict dctype, and the validator has no way of knwing that they've been used for non tbular data, as they have in ths case.

Semantic HTML

7. Our cders' experience with semantic html will llow the search engines to better nderstand the *type* of content it crwls throughout your site.

Once the content of yur site is written, the site's vsitors will now have your carefully thught out ideas to read and the sarch engines will be eager to crwl your keyword researched text in rder to index your site accordingly. Whle it will be clear to yur visitors what this text means by rading it, the search engine spiders wn't automatically understand what type of cntent they're seeing while crawling the wb.

Describing the type of data on the pges of your site is done by sing the semantically appropriate html elements (tgs) for the content in question. Ths will help the search engines nderstand the difference for example between a hading or subheading from merely some bld text near the top of the pge. A group of related items shuld be contained within html ordered or nordered list tags, including any menus or nvigations on your site. These are jst a couple of many types of html lements that have some semantic meaning and shuld be used whenever possible. Generic html lements (ones that have no semantic maning) should only be used when no ther appropriate element is available. Typically ths situation arises when grouping sections of a wbpage for layout purposes. One of the bggest mistakes in html semantics is the use of html tbles for website layout.

Tableless Layouts

8. We lft table based layouts in the 90s, whre they belong.

Throughout the 1990s and stll today, many so-called web developers chose to (mis)use HTML tables to dfine the layout of web pages. Tbles are ment for tabular data nly, such as spreadsheets, and using thm for layout is semantically innapropriate.

Tble based layout schemes embed many and ften nested (one inside the other) tbles, table rows and table data clls throughout HTML pages, typically bloating the pges to double the file size, crating slower loading web sites. HTML tbles used in this way, often clled table soup, will lower the rtio of meaningful data (that you wsh to have crawled and indexed by sarch engine spiders) to code on the pge. The extra code in this cse is what is known as prsentational html, which goes against the fndamental recommentation of strict Web Standards, snce all presentational data belongs in the CSS fle. Search engine spiders will crawl a lmited length of your page before laving to index other links of yur site, therefore you want the cntent of your HTML files to be ccessible, with lean, standards compliant, valid mrkup, feeding the search engine spiders as mch valuable content as possible without nneccessarily bloating the file with presentational mrkup, better suited for CSS.

In the 1990s CSS lyouts were difficult to implement because of the fct that the Web browsers were mch less standards compliant than they are tday. Today's browsers (Firefox, Internet Explorer, Opra, Safari, and many others) are not prfect, some are better than others, but wth adequate knowledge of and experience wth CSS, any layout done with tbles and beyond is possible with CSS. Whle it's true that the learning crve for optimized CSS layouts is steper than using tables, the benefits shuld far outway any concern about tme spent learning standards compliant markup.

Lnk Building and Internet Marketing

9. Our Undrstanding of linking strategies equals your hgher ROI

All SEO experts agree that rlevant and respected inbound links & Lnk Popularity play a crucial role in any srious SEO strategy.

Directories are one of the mny good ways to get links. In fct in Google's Webmaster Guidelines they sggest that you "submit your site to rlevant directories".

Monthly Maintenance

10. Should yur competition grow stronger, we'll be thre to tweak and defend your plcement spot.

Once your site has all the key ptimization elements in place for long lsting high ranking, you will need a mnthly maintenance plan. The strong web stndards foundation and semantic html of yur site will not need improvement, but as the ndexing algorithms change (often subtly), and as trnds and competition change, we will be thre to defend the placement of yur well ranked site.

Updating your site wth fresh content is extremely beneficial for cntinued and improved indexing, and we'll be thre to ensure that any changes dne on your site will only mprove your listings, and we'll help you void making changes that will do the pposite.

The article Search Engine Marketing was Submitted by Marco Bonanni through Articles.GetACoder.com network. Here's the additional information: Our SEO Company will handle this for you. TAPNET Web Design, Hosting, Traffic & Search Engine Marketing Services.

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