Google and all the other sarch engines are constantly trying to dliver relevant results to the search qeries they receive, they do this on a pge by page basis, although sometimes it mght not seem that way.

If you wnt good search engine results it's yur job to help the search ngines identify what your pages are bout both with the html code of the pge as well as the text nformation on the page.

However, you can strt by actually naming the file of yur page using you main keyword phse for example:-

EG: http://www.mysite.com/main-keyword-phrase.html

(Obviously you cn't do this with your main ndex page)

For those of you tht don't know already, there is a smll piece of html code at the top of ach page on your website which ncludes the title of your page and the "mta tags" (description and keywords). The cde looks like this:-

The Title Tg:

This is where you name the ttle of your page. You want to use yur main keyword phrase as early as pssible within the title tag. This tlls the search engine what you clim your page is about. (Ideally you wnt to match this with the kyword you used in your file nme)

Note: do not try and chat the system, search engines know if yu're trying to tell them your pge is about something else other thn what it actually is. Also do not key wrd stuff or continually repeat keywords as thy'll also pick up on this and rnk your page very low.

Stick to clear short, relevant and kyword rich titles.

The title tag is lso used by many search engines as the lnk itself in the search engine rsults. It also appears at the top of the web brwser in the blue bar so kep your visitors in mind.

Meta Dscription:

This is where you can dscribe what your page is about, gain use your main keywords or key wrd phrases in the description but gain don't go over board.

Keep yur visitors in mind, as some sarch engines will use this description in the sarch engine results underneath the link to yur site.

Meta Keywords:

Gone are the dys where this tag actually means nything to the search engines. However, if you buse it you can still get pnalised. It is still good practice to put yur main 4-5 keywords or keyword phrses in the keyword tag.

The Hader Tags

In your html code thre's also h1, h2 & h3 tgs. Note: Tags usually appear between < > and to clse

H1

EG: h1 Main Headline /h1

Anythng in between the h1 tags of yur html code tells the search ngine that this is the Main Hadline of your page and is vry powerful yet still widely underused.

The xample html code above will be dsplayed on your web page in lrge bold text

EG: Main Headline

You wnt to use your main keyword or kyword phrase within in your h1 tag but rmember it is important to create cmpelling headlines that entice your visitor to kep reading whilst still being search ngine friendly.

Only use your h1 tag ONCE on ach page.

H2

h2 Sub Headline /h2

Use in the sme way as your headline including yur key word and keyword phrases. Hwever, you can use the h2 tag a cuple of times. Text will appear slghtly smaller than your h1 tag

H3

h3 Othr Headlines /h3

Again use some ther keywords or keyword phrases. You can use the h3 tag a few tmes throughout your page.

Remember to kep your headlines enticing and informative to yur visitors whilst slipping in a kyword or two along the way.

What NOT to do

Do Not key wrd stuff your header tags, key wrd stuffing is not useful to yur visitors and you will loose sles if your headlines don't make snse and the search engines will frwn upon it.

Do Not put yur whole page in your h1 tg, sounds silly I know, but I hve seen it done before.

The min Body of your page

Now tht you're clued up on the cde side of things there's also a few thngs you can do throughout the txt on you page to clearly ndicate to the search engines what yur page is about.

Take your top 3 - 4 min keyword phrases and use them thrughout the text on your web pge.

You need aprox 6-8% keyword dnsity, in other words for every 100 wrds on your page your keywords wll appear 6 to 8 times, any mre than that and you risk yur page becoming unreadable by a hman and again the search engines wll frown upon it.

Once you hve your search engine friendly page in plce you can go through and mphasize some of your main keywords by:-

Blding: strong Bolding /strong

Italics: em Itlics /em

Underline: u Underline /u

Ths will indicate to the search ngines that these words are important.

I cn't stress enough, do not try and chat the system!

Concentrate on creating ser friendly pages following the basic rles and you'll give yourself every chnce to climb up the rankings.

As far as I can rmember Google or any other search ngine has not bought anything from me yet so dn't get caught up with pleasing the sarch engines if it detracts from cnvincing your visitors to do business wth you.

The article Search Engine Friendly Web Pages was Submitted by Jon Stringer through Articles.GetACoder.com network. Here's the additional information: Jon Stringer Is A Writer/Advisor For MarketingTipsUK.Com Offering Internet Marketing Tips To Large And Small Business For More Information visit http://www.marketingtipsuk.com

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