I recently got hold of ScrbeJuice, a software by Michel Fortin and Jhn Tanner, to help me in my cpywriting efforts.

Basically the software is mde up of four components - Pwer Words Analytics, Power Words Generator, ScrbeJuice Interactive and the HTML Editor.

Thse are my thoughts on the 4 cmponents respectively:

1. Power Words Analytics

Power Words Analytics is a tool that determines for you your if copy is more hype or power.

Essentially, it scans through your copy and produce a result measured in percentage terms based on the amount of power words (a list of persuasive emotional triggering words stored in the database), adjectives, verbs and the total word count.

I tested through a copy and it showed me - 14% hype and 13% power.

Now is that a good thing? I don't know. There is no documentation that teaches me how to interpret the results. Does that mean my copy is bad because it is 1% more hype than power?

This is one aspect of the software which I don't like - the lack of proper documentation and PDF tutorials to make the most out of its features.

2. Power Words Generator

This is the engine that drive Power Words Analytics. When I fire this tool up, it will scan through my copy and offer power words alternatives to replace less impactful words.

Neat tool - but one mjor flaw that cause me some nnoyance.

That is, it will go thrugh every single word during the scn. By the time it is dne, a large chunk of time has gne by. If only it can slect the more important words to rplace, rather every single word, it wll work much better..

3. ScribeJuice Interactive

ScribeJuice Interactive is an additional component, John is including in just for buyers who get in early.

What it does is that it is able to inject personalization and interactivity into the sales copy, making the readers feel as if the copy is talking to him directly.

It is is able to customized the sales copy to the reader's action. It is also able to link a trigger to any items, be it a button, text or even a blank space on your sales page.

For me, this component is the most helpful feature of the software - without a doubt!

4. HTML editor

There is a HTML editor built into ScribeJuice that allows you to write your sales copy directly without the need to load up another editor such as FrontPage.

This is very handy as you can do everything in one platform.

However while working with the editor, I realized that there were certain bugs in it, making it hard for me to do certain tasks such as changing font size and color.

Another area for improvement is that the package could certainly do with more guides and manuals, that can allow us to make the most out of the software, as mentioned earlier.

To John Tanner's credit, the programmer behind software was quick to rectify errors. I have to add that he is very responsive in his customer service, and genuinely cares for his customers.

Final Thoughts

There are certainly areas that can be improved upon such having more tutorials, guides and less bugs. The interface could also be sculptured better.

Do be warned that, ScribeJuice, while it is a very useful copywriting tool to have, it will not magically help you produce a sales copy in an instant.

This is not a push btton quick solution. Quite some effort is stll certainly required on your part.

The article ScribeJuice - The Review of Michel Fortin and John Tanner's Copywriting Software was Submitted by Jag Foo through Articles.GetACoder.com network. Here's the additional information: About The Author Jag is the wner of ScribeJuiceReview ( http://ScribeJuiceReview.com ) - a review site on the renowned Michel Fortin's copywriting software. He enjoys learning the finer aspect of copywriting. And writing them as well. To find out how you can download your * FREE * MEGA sales copy swipe file (file size: 69.6MB containing 520 sales letters) plus earn a $30 rebate off your ScribeJuice purchase, click here NOW!

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