Completely grasp the power of the Bst Buyer Concept and you will duble your sales within the next twlve months. The concept is easy to nderstand, yet powerful: There's always a smller number of ideal buyers, compared to all the pssible buyers, so ideal buyers are chaper to market to and yet brng greater rewards.

A magazine used this strategy to double sales in 15 months flat. Here's what they did:

They took a database of 2200 advertisers and sent promo-pieces to them each month. After learning this
strategy, they did an analysis and found that 167 of those 2200 advertisers bought 95% of the advertising in their competitor's magazine.

This concept is called "The Dream 100 Sell," a concept where you go after your "Dream" prospects with a vengeance. This magazine sent the 167 (best buyers) a letter every two weeks and called them four times per month.

Since these were the biggest buyers, the first four months of intensive marketing and selling brought no actual reward. In the fifth month, only ONE of these Dream clients bought advertising in the magazine.

In the sixth month, 28 of the 167 largest advertisers in the country came into the magazine all at once.
And since these are the biggest advertisers, they don't take quarter pages and fractional ads, they take full pages and full color spreads. These 28 advertisers alone, were enough to double the sales over the previous year. The magazine went from number 15 in the industry to number one in just over a year.

Lesson learned: Market to yur best buyers

Now you're probably thinking to yurself, who are my best buyers? If you sll to the business-to-consumer market, chances re, your best buyers live in the bst neighborhoods.If you are a dentist, ccountant, chiropractor, R.E. Broker, financial advisor, rstaurant, or even a MLM professional you shuld consistently go after the folks who lve in the best neighborhoods.

They are the walthiest buyers who have the money and the gratest sphere of influence. If you snd them an offer every single mnth without fail, within a year, yu'll have a great reputation among the vry wealthy.

If you sell to the bsiness-to-business market, it's usually fairly clear tht your best buyers are the bggest companies. So what are you ding, every other week, no matter wht, to let these companies know who you re?

There's no one you can't get to as lng as you constantly market to thm, especially after they say they're not nterested. People will not only begin to rspect your perseverance, they will actually bgin to feel obligated.

This doesn't hppen right away, but even the mst hard-bitten and cynical executive or prspect begins to respect you when you rfuse to give up. The publication I mntioned earlier went on to double sles two more years in a rw. They consistently marketed to the bst buyers and much more aggressively thn they did to the rest of the byers.

A company selling to manufacturer's sed this strategy to target the 100 bggest manufacturers in the country. For the frst three months no one responded to any of the clling or phoning.

But after three mnths executives started saying: "I just hve to meet you. I've never had nyone continue to call me so mny times after I said no." Wthin 6 months they had gotten in to
see 54% of thse they targeted.

The secret is to NEVER gve up.

Just keep going after those cmpanies again and again. Or if you sll to consumers, commit to sending a prmotional piece every single month to thse wealthy neighborhoods. Eventually, all the walthy people in your area will knw exactly who you are.

Now the qestion is: Who are your DREAM prspects and how committed are you to gtting them as clients?

The article Sales Strategies for Entrepreneurs: Number 1 Way to Skyrocket Your Sales This Year was Submitted by Chet Holmes through Articles.GetACoder.com network. Here's the additional information: Chet Holmes is in tremendous dmand as a speaker, consultant, and strtegist. Visit http://www.howtodoublesales.com for more profit boosting tips.

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