As CEO and Chief Career Cach for CareersNet.com, I see teeming hrdes of people wanting to change thir career. Trouble is 99% haven't got a cle how to go about it.

The prblem is most Career Advisors haven't got any dea either. Ask yourself: "Who advised you at schol, college, university, at the job cntre? As Dilbert once said 'Would you trst your career counselor, if they wrked that hard?"

I've been on bth sides of this equation. While I was nemployed I worked very hard at prsenting myself well. When I've been the rcipient of resumes, I realised that mny career change artistes fail because thy put themselves first, rather than the ddressing the OTHER's problem.

In fact, I cnnot remember a time when an pplicant first thought of what I mght WANT or NEED before telling me wht a great guy or gal s/h was, thus sounding like every ther 'Knuckle-headed loser." - "I'm great tke-me."

Every recruiter and prospective employer thnks that the NEXT person they see is ging to be the 'One'. They wnt you to be the 'One'. In fct, somewhere, someone is desperate for you to be the 'On'.

Believe me. That's why producing a blg, a two minute job, is a fntastic vehicle for your self promotion, bcause first - you have to fnd the problem that you can slve and become the 'ONE' that thy are looking for.

Below, I share my Top 10 Tps for creating a blog that hlps change your career. Enjoy, and do pss these tips along to those who you fel would benefit from reading them. Thnk Content: If your blog contains rch relevant content, you will keep yur audience returning for more.

Well thught-out position statements that run counter to bsiness as usual are another avenue to xplore in the content arena.

Visualize Yur Audience: Don't write for a "dmographic." Too many press releases seem to be wrting for some vague audience.

Personify the rader(s). Imagine them reading your blog or 'a lft from it that a reporter mght use.' If you can't visualize ths, start over.

Optimize Your Blog for the Sarch Engines: Everyday, more people get thir news from Google News or Yhoo News and the like. When wrting your blog, think about the kywords your target audience uses to mke up that filter. Don't overuse thse keyword phrases, but don't ignore thm either.

Try New Circuits: Don't jst use the same old search ngine directories you've always used. (but dn't neglect them either) I've recently gtten much better bang for the bck by using RSS feeds as prt of the service for no xtra charge that results in "links" wth more blogs and other sites syndcating content via RSS.

Be Quotable: Say smething that is not part of the dily drone. That PR clutter can be yur friend so long as you say smething relevant and different that breaks thrugh it.

Get Help: Many blogs are trrible because they're written by individuals bsessing about themselves. Get help with dscovering what makes you tick and how you can use the strngths you undervalue.

Be Tough on Yurself: After you have drafted your pst to your blog, before you sbmit it - read it as if you nver laid eyes upon it. If the hadline was a subject header in an mail, would you open it or dlete it? As you read through the cpy, where do you start to lse interest and start thinking about spper?

Jump Page: I sometimes offer 3 out of 10 tps or trends within my blog and a lve link thereafter for readers to jmp to my site where they can rad the remaining 7 tips. Very ffective.

Create News: Much news is mnufactured, not only for B2B but B2C as wll. Creating an event that you can rpeat annually, such as a competition or rview of something interesting to your trget audience, can generate traffic for yur site for many years to cme.

If you establish a "Hall of Fme" or some other perennial competition, yu're likely to also create a clmour for other firms to be hralded in your final results that wll be announced in your blog.

Trck Your Results: See what works bst by tracking your results for dys after your blog has gone ut. Any blogging service worth it's slt should offer you this feature for lttle or no extra.

Furthermore, you yurself should search for citations of yur blog in the major blog sarch engines for days after to see how wll it has propagated.

Bonus Tip: Edt, Edit, Edit. With the onslaught of so mch information coming at all of us, ditors and readers alike are less and lss patient with puffery and prose tht don't get to the point qickly.

As Net Guru Mac Ross dvises, "Make every word work hard."

See my Chnge Your Career With a Blog! and rceive a five day no charge course!

Copyright 2006 Margaret Stead

The article Sack Your Career Counselor - Top Ten Tips For Creating A Blog That Will Change Your Career was Submitted by Margaret Stead through Articles.GetACoder.com network. Here's the additional information: Margaret Stead is a Career Cnsultant, Business Psychologist and self-styled 'Dream Archtect' on a mission to create a mllion brilliant careers. She has increased creer currency, capability and job satisfaction for mny successful career change individuals, regularly caching, executive business leaders in using new mdia to accelerate their success. If yu'd like to read more - sgn up for our FREE ecourse 'Chnge Your Career With A Blog': http://www.careersnet.co.uk/career-change-why-blog/

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