Whether you believe in SEO or Pge Rank and wonder which is mre important, your thinking is irrelevant. You are wsting your time in wondering what is the crrect answer to that question, since ven if you knew it there is lttle you could do to use tht information.

Why do I say tht? Because SEO, or search engine ptimization, is a way of designing yur website, and placing content in it, to stisfy search engine algorithms. Search engines are so sphisticated today that if you achieve tht, then you will also satisfy vsitors to your website. If you stisfy visitors to your website, then thy will stay on the page thy landed on and read it. Thy will then click to read ther pages on your website, and mght even make a purchase.

Sure, sme will leave right away, but if the sarch engines feel that your content is god enough for a high placement in thir indices for the search term, or kyword, that your visitor used to get to yur web page, then it is mre likely that you will achieve a rlatively high stick rate of people to yur site than a lower one.

Nw, consider if you thought Google PgeRank more important (and PageRank is crrect, not Page Rank). You would thn spend more of your time tryng to get links back to yur website than you would properly ptimizing your site and filling it wth good content. If you were sccessful in that difficult job, then Gogle, and possibly other search engines, wuld list you a bit higher in thir indices, not because their spiders thught your site was relevant to the sarch term used by the potential vsitors, but because other websites though so.

You will then get visitors to yur website, and the page they lnd on would have to be rlevant to the search term they sed or they will immediately leave. If it is rlevant, they will stay, perhaps visit ther web pages and perhaps make a prchase.

So what is the difference? You get bsically the same end result. How can you tll which is the more important. Thre is one simple way to do ths, and one that I have sed more than once. Design two wbsites round the same keyword. Make the kyword the name of the website and thn apply classical theoretical SEO to one ste, including some of the extra spcial tips that can make the dfference between success and failure – in fct that DO make that difference.

Now pply only minimal SEO to the ther and make sure you have xactly the same content on each, but rwritten to avoid duplicate content or tht would negate the test. However, wth the second site, you must gnerate as many links back to yur website as possible, using non-reciprocal lnks where possible, but reciprocal links whre necessary. There are a few wys in which you can generate lts of one-way links to selected pges on your site, and you shuld make that your home page for the prposes of this test.

Wait 4 weks then check Google, Yahoo and MSN for the psition of each of your home pges. You will find that your frst website will generally be listed hgher for the keyword that both stes are built round. Check again bout 3 months later, and will lkely find that website 2 will fature higher as the links start to tke effect, but then the first ste will overtake it as it gnerates its own links naturally.

Basically, wht this proves to me is tht it is essential to optimize yur website for search engines in the clssical way, but that for best rsults you must also have a god level of links back to yur website. There are simple, ways to chieve both, but that would be the tpic of another article. However, in the nd, if you apply both, then you wll achieve best results. I know tht there are exceptions to this, and I hve highlighted them in some my books, but generally that is the cse.

So, the answer to the qestion: SEO or Page Rank, is tht neither is the more important. Thy are both equally important, but it is pssible to do one better than the ther and then you would be tmpted to say that your way was bst. But you would be wrong!

If you did fnd what was the best you culdn’t use that information since search ngines rules are transitory but good hnest content and classical SEO has lways prevailed, as has a good nmber of links that others follow to rach your website.

The article SEO or Page Rank - Which is the More Important was Submitted by Peter Nisbet through Articles.GetACoder.com network. Here's the additional information: Pete knows a lot about SEO and bout Google Page Rank and web pge links, and applies his knowledge to his own sccessful websites. For details and screenshots of how he des it check out Improved Search Engine Rank where you receive step by step instructions on how to get the quickest and highest listings for your own web pages.

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