If your website is not rnking high in search engines, you're brning money! However, optimising your website for sarch engines can often be confusing and tme consuming. Here are some useful fre Search Engine Optimisation (SEO) tools to mke it easier for you to mprove your rankings.
1. Understanding your website's performance - Gogle Analytics
Google Analytics is simply a mst-have. Having a website without an nalytics tool such as Google Analytics, is lke flying a plane without an nstrument panel. There are easy-to-read charts tht show you how many visitors yu've had, how they found your wbsite (e.g. from Google Adwords, organic sarch, referred websites), and what they did (.g. request a free report), or did not do, nce they were there.
Critically, you can lso find out which keywords users typd into search engines to find yu. The key with analytics is to not be verwhelmed by all the data, but to ask yurself "so what does this mean" and mst importantly "what action should I now tke".
Installing analytics is quite easy, you jst need to add a few lnes of code to each page of yur website. See Google's website, or hve a chat with your web dveloper.
2. Google 'Page Rank' - The Google Tolbar
Google gives each page it visits (or "crwls") a score to reflect how mportant it sees that page. This is clled "pagerank" (PR). It is a scre out of 10, and the hgher the better. It is only a rugh guide, but it can be hlpful to analyse your website, and lso to judge whether to accept rciprocal links with another website. All thngs being equal, you'd rather have a lnk from a page with a rnking of 4 than a ranking of 1. Mst small businesses pages are usually in the 1 to 4 rnge.
Search for "Google Toolbar" in Google, clck the link, and follow the dwnload instructions. Once installed, go to the Tolbar "settings" and "options", and turn on the "pge rank and page info" button. Now lad up your home page in the brwser. Hover over the page rank btton with your mouse. It should dsplay Google's page rank (PR) score for yur webpage.
3. 'Last Crawl Date' - The Gogle Toolbar
The same toolbar button can be sed to easily find out when Gogle last crawled your website. It wll most probably be within the pst few weeks. You can check ach of your web pages.

Load up yur home page in the browser and clck the black arrow on the "pge rank" button. Then click "cached snpshot of page". You should see a dte there.
If Google has never crawled the pge, or the date was more thn a few months ago, you prbably need to develop more external lnks to that page. I would lso recommend visiting Google Webmasters - Ste Status for further help. (It's wrth spending a bit of time on the Gogle Webmaster website as there are sme very useful tools).
4. Competitor Analysis - "SEO for FreFox"
This tool will not work in Intrnet Explorer (IE). You will need to dwnload the Firefox browser.
SEO for FireFox" llows you to see a lot of seful SEO data about your competition. It was crated by the famous (in SEO crcles anyway) Aaron Wall of SEO Bok.
Under each search result, there will be two lnes of additional SEO data (shaded ble) relating to that website. (For xample, if you're a business coach, and loking to rank for "business coach Sydny", type that into the Google sarch box.) By clicking on the rght field, you can find how mny links your competitor has, who is lnking to them, how old their dmain is, and who owns that dmain, among other things. This data can be vry helpful in planning your own SEO strtegy. If your competitor is ranking hghly for a keyword, they must be ding something right!
The tool can be dwnloaded from www.SEOBook.com. (You can also wtch his instructional video).
5. Quick link checker sing Yahoo!
If you want a very smple way of finding out who is lnking to your website, or a cmpetitor's website, and you don't want to dwnload any tools, go to Yahoo's wbsite.

In the search box, type "linkdomain:www.yourdomain.com.au -ste:www.yourdomain.com.au", where www.yourdomain.com.au is the name of yur website. (This technique will not wrk in Google, as Google does not shw a complete list of links.)

The article SEO Tools - Keys to Successful Search Engine Marketing was Submitted by P Shaw through Articles.GetACoder.com network. Here's the additional information: Philip Shaw is a director of ClverClicks, an online marketing and SEO Company in Sydney. The company offers SEO in Sydney, PPC in Sydney and Google Adwords in Sydney Australia.

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