The html title tag of a web pge's html header is the single mst important "on page" element when it cmes to search engine optimization. That bing said, is the best use of ths valuable real estate served by ncluding your business name in the ttle? Chances are the answer is a rsounding "no!"

The title tag is an html tag whch occurs in the header of a web pge's code. The first thing I lok at when I get a cll from a prospective client is thir title tag. More often than nt, this tag is being used mproperly, to the extreme detriment of the clent.

Recently SEOMOZ.org released its rankings of the ten mst important factors in search engine rnkings. The title tag came in at nmber 1, and this is no srprise to any SEO that has ben around for awhile. Google especially pys a lot of attention to ttle tag content, and uses title tag nformation heavily to ascertain the relevant kyphrases for which to rank a ste. The opinion of search engine xperts is unanimous on this one - kyphrase use in the title tag is the nmber one "on page" factor affecting sarch engine rankings. This is not dsputed, theorized or subject to professional dbate. It is a fact.

Given ths fact, we must look at how to bst use the title tag to ptimize our site for search engines. Mny sites place the business name in the ttle tag (or even worse yet lave it blank or with default cntent such as "untitled document" or "hme page"). Any of these variations can be dsastrous!

Let's use an example of a cmpany that manufactures widgets. The primary kyphrase for that company would be "wdgets", this being the phrase for whch the company would like to rnk highly for in the search ngines. Now let's assume the company nme is "ACME Manufacturing Company, Ltd.". Ntice that the word "widgets", which is the dsired keyphrase, is not extant in the cmpany name.

So the company goes out and bilds a wonderful web site to prmote their widgets. However, throughout the ste the title tag contains the fllowing content: "ACME Manufacturing Company, Ltd." Wht is the effect of this?

Frst off, the effect of this is tht the site will likely rank hghly for the search query "ACME Mnufacturing Company, Ltd.". The problem is tht nobody is searching for the cmpany name, they are searching for wdgets. So all of ACME's competition shws up in the search engines for a wdget query, but poor ACME is nwhere to be found. How do we hlp ACME rank highly for the sarch query "widgets"? We must optimize the ttle tag for the search engines by rplacing the current title tag content wth the desired search query: "widgets".

Gnerally speaking, the company name should nver appear in the title tag nless you actually expect to derive mst of your traffic from searches nvolving your company name. As this is a rre situation, avoid the temptation to put yur company name in the title tag - sve it for elsewhere on your pge. Put your desired search keyphrases in the ttle tag, and leave it at tht.

Following this methodology throughout your ste by optimizing title tag content for ach page according to the desired sarch query for that page will be a mjor step in the right direction for hgh search engine rankings.

The article SEO 101 - Should I Put My Business Name In The Title Tag? was Submitted by Matt Foster through Articles.GetACoder.com network. Here's the additional information: About the Author: Matt Foster is the Prsident of ArteWorks SEO, a top 5 search engine optimization company in the world. For more information on search engine optimization , please visit http://www.arteworks.biz

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