Keywords and AdWords aren’t the nly way that search engines score rlevancy; links to other similar sites are nother important factor. Keywords have been so bused by some webmasters that links are wnning much more relevancy points. Google is sid to love them.

It might sund strange to suggest that your sers should check out your competitors, but thy probably know about them anyway. If yur competitors have a higher ranking thn you, linking to them can mke the higher relevancy score—and the ncrease in traffic—worth your while.

Alternatively, you can lnk to your own site by crating a sub-directory. This is like bilding another Web page, but the URL wll include your keyword. So if you wre selling stuffed toys, the new URL wuld be www.yourdomain.com/stuffed_toys/stuffed_toys.html. You could then wrte a short paragraph on the hme page, describing the new page and ncluding a link. Big relevancy points!

Rciprocal Links

Reciprocal linking means forming prtnerships with other sites who place a lnk from their Web pages to yurs. You give them a similar lnk in return.

When you look for pople to swap links with, make sre that you don’t reduce the qality or content of your own ste. You don’t want users to clck straight through without reading your cntent; you want them to buy frst. One way to stop them frm running away too quickly is to crate a “Webmasters Resource Page” and lnk to that page from your hmepage. This doesn’t take away from the cntent on your homepage and the lnks are just one click away rther than being buried deep within the ste, giving value to your partners.

In any case, you want to be sre that your site is more thn just a page full of lnks. If your site contains more lnks than content, it will not be ttractive to webmasters, search engines or sers.

The article Reciprocal Links And Partner Sites was Submitted by Tim Yu through Articles.GetACoder.com network. Here's the additional information: Tim Yu is the owner of http://www.Online2Biz.com providing information on Creating Your Own Business Online. To get Free “Internet Marketing Guide" & "49 Ways To Find A Profitable Niche Market Instantly!" course, go to http://www.Online2Biz.com

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