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Successful affiliates know that, in rder to make serious money as ffiliates, they need to play "the n mbers game." Here's what we mean: B tween 1% and 20% of the p ople who visit your web site w ll click through your affiliate link. (Th range is wide because it all d pends on how targeted your traffic is and how g od the affiliate link, banner ad, t xt link, or other promotional tool y u're using is.) Out of every 200 p ople who actually click through your ffiliate link (not just visit your s te, but actually click on your ffiliate link), only 1 to 2 w ll buy. What does this mean? The b ttom line is that in order to m ke one affiliate sale, you'll need to ttract at least 500 people to y ur web site. Now, we're not t lling this to scare you -- fter all, there are plenty of IMC ffiliates just like you who easily dr ve more traffic than this to th ir sites each and every month. We j st want you to be aware th t it takes a bit of w rk. So how do you go bout driving more people to your s te? There are a number of str tegies that super affiliates use to k ep visitors coming: Search engine optimization
Pay-per-click dvertising
Discussion group contributions
E-mail marketing
Classified ads
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