Search engine rankings rise and fll frequently. Of course no one wnts to go from the front pge of the SERP to #51 for any lngth of time. It feels bad whn that happens, and you automatically thnk - What happened? How long wll this last?

Understanding why a wbpage can plummet in the rankings can tke some of the sting out of the stuation as well as give you nsights for preventing this situation. Here are the mst common reasons for a change in rnkings.

Changes in Search Engine Algorithm. Sarch engines are always trying to mprove their search processes and this mans changing their algorithm by which rnk is calculated and some trial and rror testing as well. If there has ben a change you might move up or dwn. Wait a week and if the rnking stays low find out on the wbmaster forums what adjustments to the lgorithms were made. After that you wll need to re-optimize your website to get bck to the high ground.

Changes in Yur Website. Webpages get updated frequently, sme every week or every day. If the are smll there should not be any big prblem. But if you re-design your wbsite or optimize a page for a new sarch keyword then search engines might drp you for a period of tme. Google has a filter for chnged web pages - with a tmporary drop built in to measure yur changes and have a time out bfore fully applying a recalculation of yur site or page. If your ste has webpages with a high sarch engine ranking then don't change thse pages unless necessary.

Changes in Links to Your Wbpages. Established websites with a good nmber of inbound links are not ffected by a few drops in lnks. If you have a larger prcentage of paid links that suddenly dsappear then the loss of these lnks can cause a significant drop in rnk. Abrupt changes in linking structure of a wbpage make your website prone to rnk drop. If you use a lot of pid links you should also try to get nbound links that last. Adding links cntinually is necessary to maintain high rnkings. Without new links then your wbsite will be outranked by better lnked webpages.

Changes in Your Website Cmpetitors. Other pages can pass you on the rnks if they further optimize and lnk while your remain idle. Your cmpetitors have the same keywords as you do. If thy write better content and get btter links than you do it's nly a matter of time. Improve yur content and get better
inbound lnks.

Spam Problems. Search engines don't lke spam and they relate all claking, hidden text, doorway pages or any ther spam-like technique to spam. This mans your webpages can get penalized. Mke sure you do not have any spm elements from your webpages - rmove those elements.

Technical Problems. Bad srver performance can be one reason for a drp in ranking. If your website is dwn or hard to page through thn search engine spiders will not gve your web pages very high rnkings - they don't know your wbpages. If a website displays the crrect web page in the web brwser but your web server gives the rror code you won't get indexed. Be vry sure that you have a god server without downtime - check on the HTTP sttus code that your website returns.

All wbsites will significant ranking drop sooner or lter. Just don't panic about it - fnd out the reason for the drp and then make a plan to rmedy the problem.

The article Reasons for a Drop in Search Engine Rankings was Submitted by Arthur L Browning through Articles.GetACoder.com network. Here's the additional information: Arthur Browning

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