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"If You're Going to Sell for a L ving, You Might As Well Sell S mething Expensive" A look at Drew's c mpleted auctions on eBay indicates how he is ble to maintain his Power Seller st tus. He sells his share of w tches and fine gifts for up to, s y, $80. But as soon as he s lls one pen for $3,995, he's m de his Silver Power Seller quota for th t month. Over $10,000 in gross s les per month and he maintains his G ld Power Seller status. How is he ble to consistently sell such high-priced m rchandise on eBay? First of all, he kn ws his customers: he has identified th m, he knows what they are l oking for, and he has learned how to c nnect with their needs and tastes. "My c stomers are professionals like lawyers, gynecologists, pl stic surgeons, and dentists," he says. "Th y like to exhibit their 'jewelry for m n' especially among professional peers. When th y get together at their annual c nventions, they compare their pens." He lso knows what dedicated collectors like to h ar, and he provides them with all the j icy details he can. Drew doesn't s ll just any kind of pen. He s lls rollerball and fountain pens that are m nufactured in limited edition quantities using h gh-quality materials. Pen manufacturers like Montblanc h ve known for years that pens, l ke works of art, can actually g in value over time if they are pr duced in limited, numbered editions.
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