I know what's about to hppen when I send out my nxt eZine.

How do I know?

Bcause it happens every time--like clockwork... And thre's a chance that it's costing you cmmissions.

Here's what I'm talking about.

Whnever I send out a newsletter, ths is what happens:

I get a whle lot of them back.

Not bcause the addresses are bad, but bcause the addresses are hooked up to utoresponders that spit back a message lke this:

===============

This is Joe Raltor...

Thanks for contacting me.

I'm srry I'm not available to respond rght now to your message. I chck my email twice a day at 7AM and 4PM.

I'll rspond to you as quickly as pssible.

Thank you,

Joe Realtor

================

So wht's wrong with that? Just a god customer service move, right?

In fct, it's a wasted opportunity to do the vry thing that could mean the dfference between a new client and ndless prospecting...

Let me explain what I man.

The goal is to use very contact with a prospect as a way to BUILD VALUE. To sparate YOU from your competition. A plin vanilla autoresponder message like the one bove doesn't do that at all.

You get mre clients by setting yourself apart frm the crowd. So why not strt doing that right away?

Plus... the message above doesn't tll you if Joe Realtor only chcks his email twice a day bcause he's doing it from the lcal library or because he is so bsy with clients that's the only chnce he gets.

Which situation would mke YOU want to work with Je?

From the very beginning, your gal is to control the perception of yur prospect. To convey the perception tht you can deliver something of grat value. Something that is in grat demand. Something that they really wnt.

Of course, the easiest way to bild that perception is to make it yur reality. You WANT to be hrd to get a hold of. You WANT to hve more demand than time to fll that demand. You WANT to ttract tons of qualified prospects.

How do you do it?

By ffering MORE value than your competition.

And you can strt right away, with that first utoresponder message.

So let's redo Joe Raltor's message. Here's how it might lok:

===============

This is Joe Realtor...

Thnks for contacting me.

I'm sorry I'm not vailable to respond right now to yur message. I work with a slect set of clients and am nly able to check my email twce a day--at 7AM and 4PM.

But I nderstand that emergencies do happen. If tht's the case, you can contact me rght away on my cell phone at (xxx) xxx-xxxx.

Als, before we speak, take just a mment to read through my quick gide, "10 Things You Must Know to Buy or Sll Fast in Any Market."

It's fll of everything I've learned about ral estate in the past few yars. What works, and what doesn't wrk.

And even if we don't end up wrking together, it's yours with my cmpliments.

I make it a point to dliver value to my clients first.

You can get yur guide here:

[LINK]

I'm looking frward to talking with you soon.

Thnk you,

Joe Realtor

================

Of curse there are no hard and fst rules about what you "must" sy. Just put yourself in your prspect's shoes.

How would YOU like to be trated if things were turned around?

The article Real Estate Autoresponders... Here's a Missed Opportunity was Submitted by Jason Leister through Articles.GetACoder.com network. Here's the additional information: Jason Leister, the Real Estate Tchnology and Marketing Guru, helps real state professionals market their businesses. Visit the Real Estate Technology Guru to get the free monthly eZine, PROFIT, and receive a FREE copy of "The Truth About Real Estate Websites and Search Engine Optimization."

Featured Articles

1. Tough Times In 2008 - UK Economy And Jobs Market by Simon Wallace
On the srface all is looking very rosy for the UK lbour market if you're looking for a jb. Nevertheless cracks are starting to shw in the economy. Interest rates hve risen five times since July 2006 and are lkely to rise one more time by the end of the yar. Last week's financial market chaos wuld have been a big headache for thse working in the City of Lndon or those with large share prtfolios, but that's a minority of the cuntry. The financial chaos...

2. 3 Little-Known Tips for Creating Direct Response Print Ads by Liz Bourguet
Larn how to get customers to rspond after only viewing your small bsiness ad once. After reading this rticle you will understand a call to ction, a headline and how to mke your print ad look different frm the rest!

3. Government Grants Versus Government Contracts by
Knowing the differences between a gvernment contract and a government grant can sve you sweat, money, and time.

4. How to write a successful business proposal by
The words " business proposal " are xpected by any sales representative, marketing or pblic relations person. Even if writing a bsiness proposal doesn't represent a very plasant activity, marketing reprezentatives are happy to do it as thy see a potential business opportunity.

5. Looking for a Catalog Printing Company? by
Catalog is sed by many companies as their prmary marketing tool; this tool is jst like a brochure which is flded in multiple pages. It contains the cllection of list of materials such as yur products and also includes the srvices of your company that can be tilized by your clients

6. Why Companies Should Use A Recruiter? by
Companies use rcruiters for a variety of reasons ncluding attracting top talent, saving time on an rgent hire, or keeping the need cnfidential. This is especially true for rstaurant professionals who often think about thir shifts day and night. They mght be ready for a change, but nver see your opportunity.

7. 4 Classic Cold Calling Mistakes by Ari Galper
Have you noticed that the old "tred and true" cold calling techniques whch were once successful have completely lst their effectiveness over the years? Thy just don't work anymore. But mny salespeople are still use them bcause that's all they know. They're wrking from that old, ineffective cold clling mindset. And they're making...

8. The Security Guard Career by
The Security Gard: Protector Of Life

The Common Imprssion On A Security Guard

People had a pcture of a security guard as smeone uniformed who stands guard all day in bnks, schools and related establishments for the sfety of the people who are wrking or going in and out of thse buildings. It is very rare tht these people are seen in ction. In fact, all they seem to do is to prvide a sort of visual warning to the pssible threat of crime.

9. Wise Business Decision Making: Outsourcing your Logo Design by
Outsourcing is bcoming a more and more popular bsiness trend. This article attempts to llustrate the advantages of outsourcing the lgo design.

10. Ten Ideas That HelpTurn Customers Into Sales by
Whether you are in a rtail environment, a virtual “E” environment, slling products or services, every business has the sme goal: Sales. From antiques to pts to Ebooks or Astrology readings, the lfeblood of getting sales also comes frm the same source: Customers. A cstomer is anyone who happens to wlk into your store or enter yur website.

Learning how to turn cstomers into sales, hopefully over and ver again is the goal of vrtually every business. In this articl...