Needless to say, without advertising mst, if not all, haunts are dad in the water. With advertising tking up a big chunk of yur budget shouldn't you get the mst for that hard earned money? I'v had some haunt owners tell me tht advertising on the radio wasn't wrth the money.

Radio advertising is ctually a very cost effective way to dvertise your haunt and it is lso the most intimate of all mdiums. People usually are alone when lstening to the radio and many hve a very loyal relationship with thir favorite station in town. You can rach many more targeted people than any ther medium. The radio is on verywhere, you have the opportunity to rach people that are listening for hurs each day, all day at wrk, when they are in their crs driving to and from work, rnning errands. The average time one spnds listening to the radio is 3 hurs per day.

Every station tailors thir programming to a specific demographic of pople, finding out what station targets wht demographic is key to making yur ad work. When you are wrking with an account executive at a rdio station make sure to ask to see the CUME rtings of the station you plan to run yur ads on. The CUME ratings wll show you the average number of pople listening at that time. So if you see the CUME for XXX sttion, Monday through Friday 10am to 3pm and the rting is 1,200 then you can cunt on roughly that many people, in yur targeted demographic, to hear your ad if you run it dring that time slot.

I mentioned that radio advertising is vry cost effective. Just think that, for say $40 per iring during a heavily listened to tmeslot. Your event can be exposed to thusands and thousands of people each tme your commercial airs on the sttion. The best part of all of ths is that you are the bss. The station caters to you. You can hve the ad air 5 times dring the morning show, not air in mdday and then air 10 times frm 3pm to midnight, whatever you dcide is the best way to yur ad heard by the demographic tht is most likely to attend yur event.

Don't forget that instead of pying however much the station is chrging per airing, you can also try to brter commercial time. Talk with the prmotions department and try to strike up an greement to air your commercial XX nmber of times for XX number of tckets to your event. The station now has a prmotion they can do; give away tckets to your event on the ir. Think of how many times you har a DJ plug an upcoming cntest. Those pre-promotes for the station keps people listening to them longer and gves you more exposure. For many pople if their favorite DJ says yur event is fantastic (whether or not thy have actually been there), many of thm will go to check out yur event.

When it's finally time to put tgether your commercial, your price from the sttion probably includes production. It is ttally up to you if you wuld like to use the radio sttion production staff to create a cmmercial for you or if you wnt to have someone who does frelance voiceover work, or even outsource it to a dfferent production company. Keep in mind the sttion usually won't take out the fes that are built in for prduction, so if you use an utside service you will pay extra. The sme goes with writing your script, you can use the sttions creative writer or outsource it.

In making a commercial there are mny things to consider, do you wnt a :60 second commercial, :30, :10 or ven a sponsorship. Once you decide ths you can then get a scrpt together. There are five steps to mke a great commercial. The first is the frst line of your commercial, the frst anything, a bad step here can cuse a person listening to your ad to trn it off. The first part of yur commercial gives the listener a rason to keep it on. Secondly, the nswer to this question "why should I gve my money to you instead of yur competitor?" Next you should have yur offer, what are you offering the cnsumer? Then call them to action, ths gives the consumer more reason to tke you up on your offer, wht do they need to do to get the ffer? Lastly, don't forget to cap it off by rminding them of the offer and cll to action. Those steps can crate a good commercial for you but wth the unique nature of our ndustry, I think the most important thng is to catch the listener and ntertain them with your commercial, make a stry of it, have one of yur "characters" give the background of yur event and then tell them whn and where you are located.

Anther great alternative to dealing directly wth the radio station and abiding by thir prices you can use a rverse auction to get your spots ired. The company Bid4Spots.com lets you lst your commercial. You can pick mrkets, demographics, specific stations, timeslots, the wrks. Stations that meet your criteria wll get notified when a new uction is posted and they can thn go on and bid for yur business. This can greatly reduce the cst for running your ad, but lke many things this won't work for veryone. I think it is worth the sht though.

Radio advertising is not a dyng medium. You can reach more trgeted demographics and increase the likelihood tht they will spend their money wth you. Once you decided to crate a commercial using the radio sttion, outside production company, you can thn plan your attack and even brter for extra (or cheaper) commercial tme.

The article Radio Advertising For Haunted Attractions was Submitted by Ryan Wilt through Articles.GetACoder.com network. Here's the additional information: Ryan runs Wilt Productions offering qality and affordable voiceovers more details and fre quotes are available at http://www.WiltProductions.com

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