RSS and History

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RSS and History
By: Mark Raport , Posted On: 2007-10-12

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To uninformed Internet users, RSS may s

em to be a set of l

tters that could scare them away. But it d

esn't.

RSS stands for Really Simple Syndication. It c

uld also mean Rich Site Summary or RDF S

te Summary that allows Internet users to s

nd information through "feeds" that show up

ither in an RSS reader or

ther e-mail programs.

The RSS is also kn

wn as web feed formats in XML (

lso known as extensible markup language, wh

ch lets users identify information more

ccurately and flexibly) and is commonly

sed for web syndication.

Through the RSS,

sers can receive new content and

llow them to easily subscribe to the l

test contents of the website you're

nterested in. By doing so, users w

ll be able to control the r

te and volume of data that th

y will receive online. That way, p

ople who use the Internet on a r

gular basis can do away with pr

blems related to heavy usage, like g

thering and distributing news, and increasing s

te traffic.

Using RSS also lets you s

ve time because you no longer n

ed to visit the sites of y

ur choice individually. And what's more, y

ur privacy is ensured because you d

n't have to sign up for the n

wsletters being offered by your favorite s

tes.

History

It was UserLand which first used RSS in 1997. Oth

r Internet giants like Netscape followed sh

rtly after.

But before RSS was fully d

veloped, other similar forms – like B

ckweb and Pointcast – of syndication

lready existed. However, none of these w

re able to attain the popularity RSS is

njoying now because most of them w

re designed to work for only a s

ngle service.

RSS' first version – the RDF S

te Summary of RSS 0.9 – was cr

ated by Netscape's Dan Libby in M

rch 1999 for the My Netscape p

rtal. This was modified four months l

ter to incorporate suggestions from users.

However, N

tscape lost interest in the RSS/XML at a t

me when its use became widespread. Th

s abandonment of some sorts prompted v

rious users to set up a w

rking group and mailing list just to k

ep the usage of RSS going. S

nce then, several modifications have been

ntroduced to make RSS better.

How it w

rks

To make RSS work, a website

wner maintains a standard list of n

tifications, commonly called the RSS Feed, on th

ir site.

The RSS Feed allows users

nterested on the particular site to f

nd out what's new or what h

ve been changed by simply checking out the l

st. One can then automatically access the l

st and have it organized with the h

lp of special computer programs known as the RSS

ggregators.

The next thing you need to do is to st

rt producing an RSS feed, a f

ature now commonly provided in websites

specially of major news organizations.

Once you h

ve an RSS feed, it's already v

ry easy to provide the basic

nformation – all arranged chronologically – th

t your frequent website visitors would n

ed.

The items found on the list c

ntain a title that would describe the

tem, a detailed description and a l

nk to the web page that c

ntains the actual information you initially st

ted. There are times, however, that the d

tailed description is already the actual

nformation of the website.

Why RSS?

When frequent v

sitors to your website know you are

sing RSS feeds, it gives them a s

nse of security knowing that you are c

ncerned about their privacy.

This is made p

ssible by the RSS' incorruptible opt-in f

ature, where consumers are always given the l

st say on whether they want to s

bscribe to a specific RSS feed.

Another g

od thing about RSS feeds is th

t it allows you to save t

me in doing online marketing, in the s

me way that new technology does for b

th marketers and consumers. This is the c

se especially when coming up with a s

bject line for the feed. It has to be w

rded in such a way that it w

uld catch the attention of your

sers.

Finally, the good thing about RSS f

eds is that they are measurable, in d

fferent ways, though, in the same m

nner that there are different ways of t

lling whether an e-mail has been r

ad or not.

The article RSS and History was Submitted by Mark Raport through Articles.GetACoder.com network. Here's the additional information: More information can be fund at www.blueskyprojects.com .

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