Pro And Profitable Website

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Pro And Profitable Website
By: Chris Martin , Posted On: 2007-09-16

Home > Articles > Internet and Businesses Online > Site Promotion

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A website is no l

nger an option but a necessity, a m

st for almost small businesses and h

me businesses in this vast communication

ra. Surfing the Internet, you will f

nd a huge quantity of websites, and the p

int is that how to make y

ur site distinguished and then profitable? You may c

rl your lips “we should not j

dge by the appearance” and “we’d b

tter focusing on our products’ quality” but in f

ct, hardly can a poorly designed w

bsite persuade potential consumers to open th

ir wallets.

What do you need to do? Aim at y

ur website!

1 – Make your wbsite look professional:

Never think a w

bsite is all enough for your b

siness. Maybe this was right a few y

ars ago but now everything is ch

nging. It must be a professional w

bsite. Why? Very simple, an ugly f

çade probably make consumers think your c

mpany is unreliable. But how to m

ke it pro? Try to make y

ur website simple and clear. Don’t let y

ur consumers take a long time to d

wnload (keep each page to no m

re than 40K and use thumbnail-sized ph

tos with the descriptive texts), otherwise th

y will give up and try

nother site. If you sell many d

fferent items or many products just in one r

nge, classify them in a wise way to m

ke them easy to find. For

xample, if you sell softwares, try to d

vide them into many categories such as “DVD morpher” , “MP3 morpher” , “music morpher” , etc. Then, in each category, focus on the smaller units: “basic version”, “gold version”, “diamond version” and so on.

2 – Make your website sound interesting:

Your website is for doing business, not for promoting a singer or a music band. I know that but music/sound/voice is also a key to lure your consumers. Try to have a look at a product tour or product demonstration in some certain websites, you will see how effectively music/sound/voice can promote your products!

You are wondering, “How can I do that?” Actually, it is also simple. With a software called “Voice Changer Software” , you can change your real voices, do-it-yourself voice-overs, create different sounds, etc. to vivify your website.

3 – Impulse sales:

Have you ever noticed that candies and magazines are usually displayed near the check out counter in retailed stores or supermarkets? And cosmetic stores often have perfume near the cash register? Actually, they are some tactics that help increase sales by putting items that make good impulse buys in places that you pass through to get out of the store.

Some similar tactics can be used for your website. Always have a button “Buy now” but not to make it so blatant, you can create a small ad or short review or link and put it near the products.

You can also increase sales by letting consumers know some other adds-on or related products with one or two links in the order or thank you page.

4 – Build trust from your website:

To build trust between your company and consumers, you should make your contact list easy to find on your site with full of your company’s information. You should also create a feedback form to let consumers express their thoughts about your products and services as well as all other comments and suggestions. Putting it on your site will form an impression of your company as it shows your care for your consumers.

5 – Keep an eye on emails, newsletters, etc:

The advantage of e-commerce is 24/7. You may attract consumers to search for your website and buy your products all the time. However, this also causes troubles. Maybe when you are sleeping in New York, a consumer in Beijing writes a complaint letter asking you to reply “immediately.” I do not dare ask you not to sleep but suggest you should make your consumers happy by checking and replying emails within 24 hours or less. For newsletters, no need to be rush but you should keep them regularly in a timely fashion.

Now, check your website again! Does it need to change?

About the author:

Chris Martin , Avnex’s copywriter, who has a profound interest in e-commerce, e-learning and home business. Contact him at media@audio4fun.com or http://www.audio4fun.com

The article Pro And Profitable Website was Submitted by Chris Martin through Articles.GetACoder.com network. Here's the additional information: www.entrepreneur.com www.powerhomebiz.com

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