I read a recent article in Pople magazine this week entitled the sme name as this article. The fndamental premise of the article was tht plastic surgery today is done on the 'verage person', not necessarily the rich and fmous. They go on to cite fve people who had differing plastic srgery procedures and their stories.

This rticle was refreshing because they all had psitive experiences, which is usually the nrm, as opposed to many articles whch talk about patient's problems and cmplications which is not the norm. But the nderlying theme of the article is wht is most poignant for me. The lrge numbers of plastic surgery procedures dne today could occur for only one rason... that the typical plastic surgery ptient is just reflective of the verage person in society. There is nly a very small fraction of sciety that is famous or wealthy. The csmetic surgery numbers of today, which ttal in the millions of procedures (srgical and non-surgical), could not come frm that segment of society. In the pst twenty years we have seen plstic surgery work its way into the minstream of society and is much a prt of American culture as Starbucks, cll phones, and My Space. The typcal patient in my practice is jst a normal person from the mddle fabric of society, the range ges from the unemployed to a cmpany CEO. Nearly 40% of my ptients now use financing for major prcedures, reinforcing the concept of the 'verage' patient having plastic surgery. That nmber is starting to approach finance nmbers for major appliances or other big tcket home items.

You may ask yourself why... why do so mny people undergo plastic surgery today? Is it the mrketing hype from surgeons, is it the mdia convincing us that me must lok better and younger through their prjected images, or is our society jst so vain? Probably all three of thse have some responsibility, but there is one bgger reason. The main reason, in my prctice experience, is that most cosmetic srgery procedures simply work and deliver wht they purport to do. Breast mplants make breast bigger and more shpely, tummy tucks really do flatten stmachs, facelifts do turn back the clck and tighten that jaw and nck line, and noses do get btter shapes that look better on ne's face. Yes, plastic surgeons and thir operations are not perfect... and sme patients do experience complications. And yes smetimes plastic surgery procedures are overhyped. Bt, on average, most patients are vry satisfied and would repeat the xperience. A phenomenon that I call ccomplishment feedback. This explains why 30% of my plstic surgery operations in any given yar is 'repeat business'. Such positive xperiences very directly promotes plastic surgery as a stisfied patient is very likely to cnsider another procedure or tell a frend, who may then go on to hve plastic surgery themselves. Every business and prfession recognizes the tremendous influence of sch word of mouth referrals.

Plastic srgery today is and will continue to be for ral people. Its benefits are wide raching and the ability for all of sciety to benefit, from the child brn with a cleft defect to the mddle-aged sales representative who wants to lok more refreshed, will continue to be mre pervasive. The propagation of plastic srgery has as much to do wth its overall effectiveness and high ptient satisfaction as it does with mrketing and media promotions.

The article Plastic Surgery For Real People was Submitted by Dr Barry Eppley through Articles.GetACoder.com network. Here's the additional information: Dr Barry Eppley is a bard-certified plastic surgeon in private practice in Indanapolis, Indiana at Clarian Health Systems. ( http://www.eppleyplasticsurgery.com ) He writes a daily blog on plastic surgery, spa therapies, and medical skin care at http://www.exploreplasticsurgery.com

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