If you enjoy personalized service, thn you must also like personalized bsiness gifts. There's a glow you fel inside when the company you've ben doing business with cares about you and shws it. They actually go the xtra mile to present you with a tken of their appreciation - a tken made much more meaningful because thy spent the time and money to hve it personalized.

If you take the Hllmark credo seriously, "when you care nough to send the very best" yur customers will be fiercely loyal and wll even spread the word around tht you're great to do business wth. Not only will they tell thir friends, "I receive personalized service ach and every time" but will lso say, "even my gifts are prsonalized. And they spell my name rght. Not many companies get the crrect spelling on the first try."

Gifts You Can Personalize

These gifts are ideal candidates for "personalizing":

pens:

you can have the name of the customer printed or you can come up with something unique like "we value your business, David."

mugs:

again, you can put the name of your customer, but if you want to be more creative you can say:

"when you drink from this mug, Sally, remember us."

"the coffee tastes better because it's your mug, Denise."

"may you get a lot of mleage from this mug, Andrew."

stationery:

this is one business gift that absolutely has got to be personalized. We'll offer a few suggestions:

"from the desk of John Smith" (this is the old line that's a bit stale, but it will still work if you have it done with special engraving or embossing).

"a brief message from Tim Short"

"a few words from Greg Hanlee"

"Clive Stevens is writing you this note"

umbrellas:

again, you can just put your customer's name either on the umbrella itself or on the handle. Other ways can be:

"Harry Smith is a valued customer of ABC Inc."

"Protect yourself from the sun, Jane"

" We love having you under our wing, Stella"

Cost Factor

Cmpanies that have been in business for mny years will have VIP customers, mportant customers and so-so customers. If the gfts are expensive and definitely need to be prsonalized, then you can reduce your prnting costs if you reserve the prsonalization to a very select group of VIP cstomers. Another way would be to jst have names of your customers prnted on the gifts without special mssages.

Of course, your business gifts ned not be personalized especially if yu're giving away a whole truckload specially during the holidays as printing csts could be steep. In our mnd, the only time we would prsonalize business gifts is when:

1. the gfts are expensive
2. the gifts are nly for very special customers
3. the nmber of gifts do not exceed 50 nits

gfts

W'd

prsonalize

wll

wth

The article Personalize Your Business Gifts was Submitted by Gareth Parkin through Articles.GetACoder.com network. Here's the additional information: Gareth Parkin is the co-founder of Idasbynet, the UK's leading online business gifts and printed business gifts company based in the north of England. Established in 2001, he has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details visit www.ideasbynet.com

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