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For those of you working in the m rtgage industry it is very important to k ep your mortgage marketing activities in y ur daily activities. Here are a few h lpful tips to keep in mind. S me may seem obvious. But please r ad on, they come with a fr sh new outlook and revisiting the b sics once in a while never h rt anyone. 1. Business Cards It is v ry important to market yourself via b siness cards. You should be making a c nscious effort to hand out ten per day at the v ry least.
Have them on you at all t mes, and keep a supply in y ur car just in case.
When d ing business with someone, don’t give th m just one business card, give th m two, and ask them to r fer someone to you. 2. Mailers and R minders Keep a tickler file handy on all of y ur customers birthdays, kids birthdays, and nniversaries. Send them a card to w sh them well on their special ccasion. They won’t be expecting it, m king them all the more appreciative, it lso keeps you in their thoughts, r minding them that they know a m rtgage specialist that they can refer sh uld the topic ever arise. It lso gives you a reason to s nd out more business cards and k ep them circulating.
Remember, the average h me owner refinances, or purchases on verage every three years, so it is mportant to stay in front of y ur customer.
3. Phone Numbers Giving your ph ne number to your customer seems bvious, but it is equally important to g ve them your cellular phone number as w ll as your work number, and let th m know that they can feel fr e to call you at any t me, this will personalize the relationship you h ve with your customer and give th m a comfort zone where they f el as though they can really tr st you. 4. Become Active Become ctive in local organizations and charities, h re are a few examples: Chamber of C mmerce Rotary Lions Club Networking Groups Ch rch Local Youth Athletic Associations 5. App rel Wear your company’s logo, It d esn’t hurt to have a few p los or dress shirts in your w rdrobe with your company logo on it for ttending special events or just going out to l nch, lets face it, it’s free dvertising, and it shows that you t ke pride in the company that you w rk for. To sum it all up, you b sically want to keep your name and y ur face in front of prospective c stomers. When they need a mortgage pr duct you want them to think of you and you nly.
The article Mortgage Marketing, 5 Tips to Live By was Submitted by Jay Conners through Articles.GetACoder.com network. Here's the additional information: Jay Conners has more than f fteen years of experience in the b nking and Mortgage Industry. He is the wner of http://www.jconners.com , a mortgage marketing and resource site, he is also the owner of http://www.callprospect.com , a mortgage lead co.
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