In this article we show you how to prmote your web site for free sing reciprocal links and online directories.

Rciprocal Link Meaning

Firstly, what does 'rciprocal link' mean?

Reciprocal lnk means that a web site lnks to yours and you link to thirs. This type of link exchange is mst often free since both sides hve something to gain. Whilst there are mny reciprocal link exchange services online, it is smple enough to do yourself and threby save money.

Building reciprocal links for yur online company or business is ncessary if you are going to get any fre traffic to your web site.

Prmoting Your Website With Links

Whether you wnt to promote your small or wrk-at-home-based internet business or indeed any typ of web site, your first cll should be link trading. The bauty of link trading is that it is a fre, simple and very effective way to prmote your business which is recognised by Gogle and therefore can increase your psition in a related search.

Where mny small business web site owners go wrng in this area is that thy desperately gather every possible link; ths may seem a good idea bcause your name will be 'everywhere' bt, alas, it is not a god idea because if you link to a bad ste Google will lower your place in a rlated search...Google and other related search ngines count for most of the trffic to your web site so ply fair!

Links from related web sites wth high Google Page Rank are the bst way to promote your web ste for free so long as you ply by the rules:

Here are a few tps on what Google looks for in dtermining your 'Page Rank' and ultimately yur place in the results of a rlated search :

1. Links from Blgs and press releases are likely to ncrease the traffic to your web ste.

2. Links from 'link trading frms' and 'banner exchanges' are likely to dcrease your rank. The reason being tht your are getting a link frm a web site which has a sbject not related to your own.

3. Lnks from .edu, .gov and .org web stes add 'importance' to your web ste and will help your search ngine position.

4. Links to your ste using some of your keywords.eg.'For grat web design visit www.websiteking.co.uk' are wrth far more than an animated bnner.

5. Links from a related web ste that has a good Google Pge Rank are worth their weight in Gld!

Finding Link Partners.

Go to Gogle and type link:http://www.sitenamehere.com replacing the 'stenamehere' with the domain name of yur competitor. You will now be shwn a list of web sites tht link to your competitor; visit ach one of these sites and ssess their Page Rank - you wnt to exchange reciprocal links with the hghest ranking sites if possible.

You can fnd out a Page Rank by nstalling the Google Toolbar.

How To Rquest A Reciprocal Link

Once you hve found a site with good PR (strt with sites with PR2 and wrk your way up the ranks as yurs increases), request a link trade wth a nice email such as the one blow:

Dear Colleague

I am writing to rquest a link exchange on behalf of www.stename.com, a new online store that fcuses on the sportswear market and ffers discounts of up to 50% and fre shipping worldwide.

I believe your web ste would appeal to the same vsitors as ours and ask you to cnsider linking to us at www.sitename.com I wuld appreciate you letting me know whther you are accepting new link and / or whn the link has been posted.

For your convenience I have dded a title, description, URL and kywords below.

Thank you for your tme.

Your Signature text

Online Directories - Be Fund For Free!

Another way to prmote your web site for free is to get lsted in related online directories. To fnd out which directories you should lst in, go to Google and typ the subject of your web ste followed by 'directory'.

For the bst results in your reciprocal link bilding campaign, it is advised you sbmit to the top 10 results.

How To Add A Lnk To Your Website

Not all lnks are reciprocal - some online drectories do not require a link frm your site to theirs=easy and fre ! However, most links are rciprocal which means you will need to add a lnk to their web site on yur own.
For persons who want to trde a lot of links, we sggest you create a seperate 'Links' pge or contact us for a qote

Adding one or two links to a pge is relatively simple and can be chieved by following the instructions below :

1. Cut and pste the code provided by your lnk partner. Typical code looks something lke this :
href="http://www.websiteking.co.uk"> www.websiteking.co.uk Affordable web design.

2. Once you have copied the code you need to add it to your web site. To do this, open the folder where you store your web site files and locate the page you want the link to appear on. Make a copy of this page in case you make an error.

3. Right click the page file and 'Open With - Notepad'. You will now see a lot of 'funny writing' which is HTML - the coding language of a web site.
Scrolling through the HTML of your page, find a suitable place to paste the link then click 'Save'.

4. Now double-click the file and you will see where you have added the link (if it looks strange you have added the link in an incorrect place and need to move it).

5. Finally, upload the changes to your web site so that the ammended page appears online. This is done by 'FTP' which you can learn about at www.ftpplanet.com

The article Link Swaps and Online Directories was Submitted by Robert Burridge through Articles.GetACoder.com network. Here's the additional information: Affordable web design by http://www.websiteking.co.uk

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