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A classic way of getting s en and noticed on the web is to m ke sure your site is linked to as m ny other sites as possible. The str tegy of link-exchange has been so verused and abused that search engines are now w ry of it and may penalize s tes that are linking to "link f rms", or to any other sites w th non-relevant content. This is the way it sh uld be. We all want our web br wsing experience to be smooth and pl asant. We don't want to get fr strated by stumbling over irrelevant content wh le following links between sites. On the ther hand, webmasters all want more tr ffic to their sites, and get fr strated when they don't get it. Th re are two types of benefits fr m having many links to your w bsite: - Get improved ranking by the s arch engines - if you are p pular, you are probably worth a v sit - People (not just search b ts) actually follow the links and f nd your site! If done properly, l nk popularity improvement is an extremely mportant strategy to make your website s ccessful. Broadly speaking, you can achieve th s in a number of ways: 1. The cl ssic link exchange (link swap) method; two w bmasters agree to swap links 2. You pay to get incoming links from high-ranking websites
3. By writing articles and g tting them posted on other websites; ncluding a link to your own s te 4. By getting your articles p blished in E-zines, with links back to y ur site 5. You participate in nline forums, where a link to y ur site may be included with ach post 6. You start a bl g/RSS feed, and get it spread to m ny subscribers! All these methods involve work , in varying amounts. Method #2. costs you money, the rest may be essentially no-cost. Method #4. will probably not contribute to search engine ranking, but may give you droves of targeted visitors. The problem with method #1. is that it's tedious. But you can get software that may automate it by helping you find link partners and manage your link collection. I am aware of these software tools: ARELIS I have tested this tool, and it seems very promising. It goes out and searches for link exchange partners according to different search methods which you specify. For me, looking for incoming links at sites similar to my own gave the best results. The program then quickly returned many relevant sites. Next, it helps you contact webmasters and keeps the link collection neatly organized. It also creates the link pages. Zeus A bit similar to ARELIS, but I find it much clumsier. The only way it can search for link candidate sites is thru a list of 100+ search phrases. In my hands, this method produced very low-quality results. At the time of writing, I am trying to get a refund from the company that sells Zeus. They seem very reluctant to honour their money-back guarantee. Buyer beware! Links Manager This program does not go out and search for link partner sites; it only handles swap requests and organizes the link collection. I have not tested it myself. When building a link swap strategy, note that the search engines are getting increasingly sophisticated in judging the quality of your links. Some things to remember:
- Outbound links ONLY to q ality sites with content relevant to y ur site; never "link farm" type sites - Make sure the sites that you link to have not been penalized. This would affect you also! - Incoming links that are placed on the same page as 100:s of other links won't help you; their value gets "diluted" - The anchor text in the incoming links is very important. It should contain relevant keywords; but all links should not have identical text - this looks artificial in the virtual eyes of the search bots If you follow these guidelines, I believe link swap can still be an important strategy for building a successful web presence. Conclusion: Link popularity improvement, if you do it the proper way, is still of enormous importance for a successful website. But if done the wr ng way, it may backfire. If you w nt to try the classic link sw p method, I recommend using ARELIS ( www.axandra.com ) to make it less tedious.
The article Link Popularity for a Successful Website: How (Not) to Go About Getting It was Submitted by Kai Virihaur through Articles.GetACoder.com network. Here's the additional information: Kai Virihaur runs The Hosting Finder ( http://www.thehostingfinder.com ), a web hosting directory featuring articles and RSS feeds on web development, website promotion, and online marketing.
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