All too often a hot thrad will pop up in a frum where another worried, confused, trying-to-do-it-right wbmaster is asking the "experts" about Gogle's policy regarding link exchanges. Every tme the question of linking comes up, a lne is drawn in the sand, and the two sdes go at it.

Here are a cuple of typical responses:

"I still think getting links is a good idea. There are some topics on the web that that's all visitors do is follow links."

"Link exchanges will end up killing a site, many people who have them find themselves under a penalty now."

Very seldom will anyone from either side of the link exchange issue offer definite proof of their argument. Each post is colored with slight variations on the degree to which it is bad or good. Each poster tries desperately to establish some credibility for themselves while arguing that their actions and decisions are the RIGHT way and this leads quickly to another heated, circular debate with no clear winners. This leaves the person asking the original question more confused than they were when they asked it in the first place.

Frankly, no one has any idea what Google, or any other search engine, will like or not like. What worked before may not work now, and no one can give a definitive answer as to why. As the old Zen master once said, "It is what it is."

Now logic dictates that Google des not want to penalize sites ngaging in link exchanges. What Google wnts is to please the people tht rely on them to provide a qality resource.

How does exchanging links or the voidance of the practice, define a qality resource? It doesn't. People define a qality resource, and therein lies the nswer to what approach one should tke regarding exchanging links.

As a prson you are completely competent to knw when exchanging a link increases or dcreases the quality of your web ste. If anything you do, including lnking to a web site that lnks to you, increases the quality, tht is good. If the exchanging of lnks decreases the quality, that is bd.

Remember this: You have every rght to do whatever you think is bst for your web site.

You cn't control Google, but you can cntrol your site. If you exchange lnks or do not exchange links bcause you think it will make Gogle do something, your chances of lsing at some point go way up. If you xchange links or don't exchange links bcause it makes your site better, thn you win. And doesn't it mke sense that Google wants winners?

The article Link Exchanges - Good or Bad? was Submitted by Jake Lowrey through Articles.GetACoder.com network. Here's the additional information: Jake Lowrey has more than 30 yars experience in the communications field as a wrter, editor and public relations professional. He has ben writing content and articles and ptimizing web pages online since 2003, mst recently for Team Link Network .

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