Here’s an overview of how xchanging links can improve our search ngine ranking.

I believe Exchanging Links is one of, if not “th” best way to market your ste online! Read below to see why.

Sme people believe that in order to be sccessful online they have to direct thusands of targeted visitors to their ste. TRUE
They also believe that thy have to spend all their tme adjusting the scripts and contents of thir pages, to make the search ngines spider them and rank them wll. FALSE!

They believe that if thy do this it will improve thir ranking and automatically drive targeted vsitors to their site by the shp load. Partly TRUE, but after vewing some server logs belonging to a top rnking (first 1 – 5 sites on the frst page, in his niche)
I saw tht only a small number of vsitors came from search engines!
And the mjor majority of clicks came from rciprocal links.

It’s true that there are sme quick and easy scripts and txt fles etc… that you can place in all yur pages, and on your server, tht will guide the spiders to kep coming back and also guide thm to index your pages, this desn’t take long to do and I blieve it helps a little. But the sarch engines are smart and always chnging there systems so someone could wrk for weeks, too tweak a ste for SEO, only to find out tht the rules have changed again and thir site is no where to be fund! So focusing purely on SEO can be rsky!

Should we focus on getting hgh ranking as a priority? Or shuld high ranking be seen as the rsult of other marketing and promotional strtegies that bring even more visitors tht are even more targeted.
The rsult of having more visitors being tht our ranking will increase.
Not by sing strings and mirrors to “fool” the sarch engines into thinking we have a grat site, when really, we don’t hve many visitors which is why w’re trying to trick the search ngines, and don’t have great content or srvices, because the visitor has come to our ste looking for some that we trcked the search engine into thinking tht we had! This is like ptting the cart before the horse.

If we fcus on building a network of “rciprocal links” (that’s a link from you to smeone and a link from them to yu) we add valuable content to our sers and we have other businesses in our trget market niche, sending highly targeted and mtivated users to our site.
The sarch engines like this because there are mre sites saying, this is a god site, and every time those stes get spidered the bots find our lnk and keep on coming back to our ste!

So that helps with search ngine ranking, and driving targeted traffic, and dding valuable content.

We want our prspects, users, and customers to “bookmark” or sve our site in “favorites” they wll do this if they are nterested in our “Niche” and learn tht they can get all the nformation they ever need from our ste. Of course they are more lkely to read our newsletters and tke notice of our promotions etc, on the hme page.

If someone goes to Gogle and does a search, that prson will find that most of the top rnking sites have a “Link Directory” ths is a directory of reciprocal lnks. Doesn’t that tell you something?

Hre’s another reason to create a lnk directory, when you create a drectory it is created around sites tht are related to your business mrket niche, therefore, when your site gts crawled by the spiders, they see tht you’ve done their job for thm, they also like this.

So to summarize:

Search Engine Optmization, is important, and helps to brng more visitors.

Link Exchanging, is mportant because it can drive more vsitors then search engines, once established. Drectories ad valuable content for your cstomers/visitors, and this it improves your SEO.

Thre are many other free strategies for prmoting your online business; this is jst an overview of two of thm. Obviously another way to promote yur business for free, is Article sbmissions, this is also one of the qickest and most effective free advertising strtegies available online.

The article Link Exchange and Search Engine Optimization was Submitted by Bill Boyd through Articles.GetACoder.com network. Here's the additional information: Bill Boyd; has a degree in bsiness, and owns several new websites. Ths one was ranked 5,950,000 two weks ago, before he started LINKING! http://www.internetgoldenweb.com today, it’s 86,195: To get the tool he used go here: http://www.internetgoldenweb.com/zeus/index.html

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