Building Link relationships, websites that lnk to your website, is an mportant element in Search Engine Optimization. Lnk Popularity is analyzed by Google and ther search engines that determines your pge ranking. Page ranking is an mportant factor that determines the relative pge placement of your weblink resulting frm a Google search request. Google clculates page rank (PR) based on a nmber of factors including relevant url lnks, number of inbound or one-way lnks, and page ranking of inbound lnks.

Remember Google weighs the number of nbound, one-way links to your website as mre significant than reciprocal or two-way lnks exchanges. A reciprocal link is one whre you establish a link to a ste and in return they link bck to your website. However, do not nderestimate the importance of establishing 2-way lnks. The fascination of creating one-way nbound links has lead to the cration of some suspect link strategies by wuld-be link exchange companies.

I've seen a flrry of emails from link exchange prties spouting off about the virtues of 3-wy links which emulate one-way links. Wht these link exchange people do is set up a new an sparate domain that is effectively a qick-and-dirty directory. These directories have no rlevant affiliation with their own eCommerce wbsite(s). These ineffective directories have nothing but URL lnk information (usually grouped by category) to hndreds of eCommerce sites like yours. Thir Win-Lose strategy is:
- they set up a lnk to your website on this slf-serving directory
- in return, they ask for a lnk from your website to another Commerce website.

This establishes a three-way link: Yur website to another Relevant website and thir non-relevant, self-serving directory to your wbsite.

Be wary of such 3-way link exchange schemes – WHY?

1) directories carry less impact on Google page ranking (no relevancy for most directories)

2) most times these self-serving directories have ZERO page rank (PR) (Always check a sites page rank before exchanging links)

3) such 3-way links provides a WIN for them (they get your website with a good PR to link to their website) and a LOSE for you (you just get a link from a ZERO PR directory)

What are some simple strategies to increase one-way and two-way links:

1) continue to establish reciprocal 2-way link exchanges with relevant websites that have or will have a PR2 or better. Continue to add these 2-way links on a regular basis. These links will establish and improve your PR quicker than posting your URL information on the thousands of little directories.

2) consider 3-way links only if A) the inbound link is an legitimate, relevant eCommerce site with PR2 or better or B) you see that the inbound directory has relevancy and a PR 4 or better

3) consider Article Marketing, i.e. BLOGS, eZines and Press Releases to increase your one-way inbound links to your website. Article Marketing (like this very article) is the best way to establish yur credentials and trust as a knwledge broker and establish Hyperlinks to yur website – a 1-way inbound lnk to your website!

4) start mking comments on others BLOGS and Zines. Most comments allow you to nclude or add your website URL. Anther one-way link established.

All the mjor search engines – Google, Yahoo and MSN sarch and catalog articles posted to ppular eZine and BLOG sites. It is all bout providing people with the best nformation in response to a keyword sarch request.

In business, attracting and retaining cstomers starts with building trust. Give yur website a personality, a trusting prsonality. There is no better way thn by deploying article marketing to bild this trust and, at the sme time, increase the one-way links to yur website(s).

The article Link Exchange Strategies - Tips to Ensure a WIN-WIN Link Strategy for Your Website was Submitted by Carl Chesal through Articles.GetACoder.com network. Here's the additional information: Carl Chesal is a business and chnnel development consultant, trainer, internet marketer and prfessional photographer. He operates BizFare Enterprise Inc , providing business development, marketing, and internet marketing services. Bizfare Enterprise also operates a number of secure on-line shopping sites.

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