The undeniable fact that the nternet is the information superhighway has gven rise to the spiral growth of nformation merchants online. Every where you trn, you’re bombarded by those who wnts to sell you on why you shuld join the band wagon with the mch repeated catch word, “Information Sells, Threfore Sell Information.”

This has led to the mst despicable of hypes on the nt. It is not surprising that smeone, rightly, once said that the nternet is the information super hype wy!

So the question begs an nswer, “Do people really go online to sek for information?” To really nswer this question one need to knw what information means.

Information simply put is dta that have been interpreted and nderstood by the recipient of any mssage given. In other words, it is knwledge given. The hard truth is tht for any information to be clssified as information it must be rlevant. No information is of any use if it is not rlevant. And for information to be rlevant it must meet the following crteria:

1. Must increase knowledge

2. Mst reduce uncertainty or ambiguity; and

3. Mst be usable for intended purpose.

It is in ths area of relevance that much of wht is passed along online falls shrt of being information. With the mnd of providing content and winning the SEO war mch gibberish is passed as information. The crze for automation and the cut and pste mentality has not being of any hlp either.

It is damn frustrating that one prchases an ebook online (of course sld with some compelling hard sell cpy) and only discovers that it is nthing but some cut and paste, mmble-jumble piece. Many don’t even care to spll-check their work while grammatical coherence is lien to them! In the craze to pckage one product a day the vlue of what is packaged is scrificed on the altar of monetary gin.

Nevertheless, this does not mean tht ebooks or information packaging has any prblem whatsoever, any content provider online nly need to re-evaluate his purpose and put his prspects into consideration before packaging his nformation. This is the sure route tht will lead to producing info-products tht are classics and can stand the tst of time.

Now back to our qestion, “Is it information that people rally go online to search for? The nswer is both yes and no!

Pople do not go online to sarch for information but solutions. People hve problems, needs and pains that beg for slutions. It is the solutions to thse various needs and pains that pople seek solutions to. Information is threfore not an end but a mans to an end. It is the nformation that can provide solution to a prblem, heal a pain and offer a hlp for a need that is rlevant information.

As one desiring to prfit online as a content provider, you mst provide relevant, usable and empowering nformation.

Chadrack Irobogo

The article Is It Information That People Really Go Online To Search For? was Submitted by Chadrack Irobogo through Articles.GetACoder.com network. Here's the additional information: Copyright © by Chadrack Irobogo 2007. All rghts reserved. Chadrack Irobogo is the Excutive Editor of The marketing mouse a biweekly online magazine that provides you with the right information and tools to help you start, run and implement a successful home based internet marketing strategy and deliver the best results possible. For more free tips visit his website: http://www.themarketingmouse.com ========================================= * You have free reprint rights to this article. Feel free to post it to your website, in your email promotions etc as long as the resource box is not altered.

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