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Most website owners fail to d fferentiate between a directory and search ngine, failure to do so has r sulted in failure to harness the p wers of Internet directory effectively. Search ngine uses the spiders – (an utomated software program) to locate and c llect data from web pages for nclusion in a search engine's database and to f llow links to find new pages on the W rld Wide Web. While directories depends on h man editors, who in most cases xamine every single new listing before th y are added to their directory. M st major search engines these days use l nks from human edited directory to m asure the quality of the site th y index. That is why you sh uld place emphasis on the type of w bsite or directory you list to and how to do th t effectively. Below here are the st ps to be followed, before you w ll list in most human edited Int rnet directories that place emphasis on b ilding an effective directory. DMOZ, Yahoo and ther new human edited directories consider the f llowing before they consider your site for nclusion. (1) Design or look of y ur website:
Is your w bsite properly designed? Most website owners do not t ke into consideration on how their w bsite is designed. The look or d sign of your website is the m st important factor for success in web m rketing – its effectiveness also applies to s te visitors. Website designers offer to h lp you create an effective website th t will boost your website marketing and lso enhance your site visitors experience th reby increasing sales or repeated visits. Sp nding money in building an effective w bsite for Internet marketing should be the f rst step for Internet marketing success.
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(2) Follow Directories Submission Guideline(s) C refully:
Reading the instructions b fore submitting to directories is one of the k ys to success to listing effectively in d rectories. You can neglect or even byp ss the instructions in most search ngines since spiders can take care of y ur listings, while in directories the r sult is the opposite. Make it a p int of duty to read twice the nstructions in every directory you are l sting in and follow what they n ed. (3) Telephone Number in Shopping S tes:
Most directories rate sh pping sites without a phone contact as an ffiliate sites. Telephone also plays a v ry important role in selling products to Int rnet shoppers. Most 85% of Internet sh ppers may not buy from shopping s tes that do not include a c ntact address or telephone number or b th. One question that goes in the sh ppers mind is – what will h ppen if I need to call for h lp? For technical support, returns etc. The s me emphases are placed by editors of m st directories like Yahoo, Dmoz and ther new directories. Although this rule may not pply to some paid directories, but th re are some paid directories that st ll adhere to the above principle. M st paid directories may not refund y ur payment when they fail to nclude your listing in their directory. (4) L sting with the Right Title, Description and K ywords To Appropriate Category:
Lay mphasis in the Title, Description and K ywords you are using when submitting to d rectories. Make it a point of d ty to study the directory you are s bmitting to, prior to submission and f nd out how majority of their l stings are placed. Use simple keywords or phr ses that relates to your site c ntent. Do not include keywords that do not r late to your site content, since m st directories rely on keywords to str cture results, placing wrong keywords may nflame some editors.
Since most major search engines th se days lay emphasis on quality l nks from human edited websites like d rectories, make it a point of d ty to do your homework and s ve time doing it. Copyright © 2005, Ez lon.com
The article Internet Directory Submission, Sure Way To Link Popularity was Submitted by Charles Hopkins through Articles.GetACoder.com network. Here's the additional information: Charles Hopkins is a developer and s nior editor for Ezilon Search Engine and D rectory. Website: http://search.ezilon.com - North American Directory (Submit your website and search The United States and Canadian Websites).
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