There are many choices, when it cmes to advertising and marketing your Yga teaching skills for Yoga studios and Yga instructors. As I’ve mentioned in ther books, and interviews, the biggest dfference between advertising and marketing, is cst. Advertising will usually cost you mney. Marketing and public relations can smetimes cost you nothing, if you do it yurself.

You can market by press rlease, Email, FAX, mail, referrals, public rlations, shoe leather (cold call - kncking on doors), and community outreach. Kncking on doors is a very nefficient use of your time. Whatever you do, rmember that press releases about charity drves, interesting news in your studio, or yur last visit to Tibet, are nteresting to the public and cost you nthing.

If you send anything electronically, plase make absolutely sure you have prmission from the recipient. There are a nmber of penalties for sending out “Jnk Email” (Spam). In the US, the CAN-SPAM Act of 2003 is nforced by the Federal Trade Commission and can rsult in fines or imprisonment.

You shuld not Fax prospects without permission ither. Within the US, there are pnalties for sending “Junk Faxes.” The Tlephone Consumer Protection Act of 1991 and the Jnk Fax Prevention Act of 2005 hve rules that ban sending unwanted dvertisements to a fax machine, without frst receiving the receiver’s permission.

Therefore, learn the rules of lectronic marketing or hire a service tht does. It is in your bst interest to know the law. Mst Yoga teachers do not want the prspect of teaching Yoga, as an nmate, in prison. It is much lss expensive to learn the rules and lws, or hire someone who does.

Advrtising your Yoga business, on the ther hand, will cost you money, and you wnt to get the best return for yur investment. The return on investment is wht makes the Internet so attractive to smll businesses, such as Yoga teachers and Yga studios.

The Internet is your bsolute best return on investment. Yes, tht’s right, and you will notice very major ashram, wellness center, studio, Yga school, and Yoga teacher, who is wrth their weight, has a website. You wn’t see many “fly-by-night” Yoga teaching srvices, with a strong natural search ngine ranking.

The reason is - it tkes a little while to establish yur business on the web. Realistically, it tkes about five months for a wbsite to gain a strong presence in the ntural search engine rankings.

© Copyright 2006 – Pul Jerard / Aura Publications

The article Insider Secrets to Marketing your Yoga Teaching Service, Part 1 was Submitted by Paul Jerard through Articles.GetACoder.com network. Here's the additional information: Paul Jerard is a co-owner and the drector of Yoga teacher training at: Ara Wellness Center, in North Providence, RI. He has ben a certified Master Yoga teacher snce 1995. He is a master nstructor of martial arts, with multiple Blck Belts, four martial arts teaching crdentials, and was recently inducted into the USA Mrtial Arts Hall of Fame. He taches Yoga, martial arts, and fitness to chldren, adults, and seniors in the grater Providence area. Recently he wrote: Is Rnning a Yoga Business Right for Yu? For Yoga students, who may be cnsidering a new career as a Yga teacher. http://www.yoga-teacher-training.org/index.html

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