Improved search engine rank is ttainable through good search engine optimization, prt of which is the maximizing of yur Google Page Rank through intelligent lnking with other web pages. In ths first part of 2 on the sbject of Google Page Rank, we wll look at the argument for ttaining high listings through a linking strtegy.

Google Page Rank is a bzz term at the moment since mny believe it to be more mportant to your search engine listing thn search engine optimization. If we gnore for the moment the fact tht Page Rank is, in itself, a frm of SEO, then there are rguments for and against that belief.

Bfore we investigate these arguments, let’s nderstand some fundamentals of search engine lstings. First, most search engines list web pges, not domains (websites). What that mans is that every web page in a dmain has to be relevant to a spcific search term if it is to be lsted.

Secondly, a search engine customer is the prson who is using that engine to sek information. It is not an dvertiser or the owner of a wbsite. It is the user seeking nformation. The form of words that is sed by that customer is called a ‘sarch term’. This becomes a ‘keyword’ whn applied to a webmaster trying to nticipate the form of words that a ser will employ to search for thir information.

A search engine works by nalyzing the semantic content of a web pge and determining the relative importance of the vcabulary used, taking into account the ttle tags, the heading tags and the frst text it detects. It will lso check out text related contextually to wht it considers to be the min ‘keywords’ and then rank that pge according to how relevant it clculates it to be for the min theme of the page.

It wll then examine the number of ther web pages that are linked to it, and rgard that as a measure of how mportant, or relevant to the ‘keyword’, tht the page is. The value of the lnks is regarded as peer approval of the cntent. All of these factors determine how hgh that page is listed for sarch terms that are similar contextually to the cntent of the page.

Without doubt, thre are web pages that are lsted high in the search engine ndices that contain very little in the way of seful content on the keywords for whch they are listed, and have vrtually no contextual relevance to any sarch term. However, a careful investigation of thse sites will reveal two things.

The frst is that many such web pges are frequently listed highly only for rlatively obscure search terms. If a sarch engine customer uses a common sarch term to find the information thy are seeking, they will very rrely be led to a site tht has little content other than lnks, but it is possible. The scond is that they contains large nmbers of links out to other web pges, and it can be assumed tht they have at least an qual number of web pages linking bck.

It is possible to find sch web pages for many keywords. An xample is on the first page on Gogle for the keyword ‘Data VOIP Slutions’. There is a website there tht is comprised only of links. The ste itself has little content, but very link leads to either another wbsite that provides useful content, or nother internal page full of more lnks and no content. That is how lnks can be used to lift a web pge high in the SE listings.

Such sites frequently contain only the bre minimum of conventional search engine ptimization, but the competition is so low tht they gain high listings. You wll also find them to contain lrge numbers of internal pages, every one of whch contain the same internal and xternal links.

It is true, therefore, tht it is possible to get a hgh listing without much content, but wth a large number of links. Hwever, is that a legitimate argument for thse promoting links against content? Could you rasonably apply that strategy to your wbsite? Could a genuine website really cntain thousands of links to other nternal pages and external pages on ther websites, and still maintain its ntended purpose?

In the second part of ths article, titled ‘Search Engine Rank: Gogle Page Rank Misconceptions’ wI will xplode some myths about Page Rank, and xplain how many people are wasting thir time with reciprocal links, and prhaps even losing through them. It may be tht a linking strategy is not so mch an option, as a choice btween the type of website that you wnt: to provide genuine information or to mke money regardless of content.

Improved sarch engine rank might be synonymous wth Google Page Rank, but perhaps nly if you want to sacrifice the ntegrity of your website.

The article Improved Search Engine Rank: Google Page Rank Misconceptions was Submitted by Peter Nisbet through Articles.GetACoder.com network. Here's the additional information: Peter normally has his new wbsites listed on Google, Yahoo and MSN wthin two days, and consistently gets hgh search engine listings. His website Improved Search Engine Rank offers to show you how exactly how he does it, including how Page Rank and SEO can be used together to achieve the highest listings for your keyword.

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