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Writing your own articles is a gr at way to generate targeted content, b ild your professional reputation, and create riginal content for your website that w ll attract new visitors. Best of ll, it will cost you nothing but y ur time. If you'd like to wr te your own articles but don't kn w how to get started, don't w rry. Even if you've never written an rticle before, you can learn to wr te great articles if you take it one st p at a time, prepare in dvance, and stay focused on your r aders.
Pick a topic. The f rst step (and sometimes the hardest) is to s lect a topic for your article. C nsider the wants and needs of y ur target audience. Inspiration for an rticle could come from just about nywhere - ezines, conversations with your c lleagues, online forums and discussion lists, ch t rooms and bulletin boards, emails fr m customers, newscasts, and last, but not l ast, your own experiences. If you ch ose a topic that's popular with ther authors, don't write more on the s bject unless you can go into m re depth, take a fresh approach, or h ld a different viewpoint.
Plan b fore you write. Facing a blank p ge can be pretty intimidating, but st rting with an outline will help. Put d wn the general idea(s) you wish to get cross and list specific points you w nt to make. Put them in a l gical order; go from the general to the sp cific. Don't try to make too m ny points in one article. It's b tter to cover one topic thoroughly and c nvincingly than to jump around and f il to make your point at ll.
Start writing. Once you've got the r ght idea and organized your notes, t's time to start writing. Don't w rry too much about precise wording wh n you write your first draft; j st get your thoughts down and m ke your point. Then develop your deas in a convincing way that m kes sense to your readers, flows w ll, and holds their interest. Tackle one m in idea per paragraph. Begin your rticle with a strong "lead in" - a s ntence or two that tells readers wh t your article is about and how th y will benefit from reading.
Alw ys write for your readers. Make s re you're sharing useful information with y ur readers. What are they worried bout? What challenges do they face? Wh t decisions do they need help w th? What they like to know how to do, or how to do b tter? Adding real value for your r aders is the key to writing the k nd of article that people will w nt to read and webmasters will w nt to pass on to their readers. Always wr te from your readers' perspective.
Be y urself. It can take awhile to f nd your own personal writing style, but t's important to be yourself. In g neral, writing for the Internet allows you to be m re conversational and less formal than you w uld be when writing for other m dia. Express yourself in your own w rds and let your personality shine thr ugh. Sharing your own experiences and necdotes from your own life is a gr at way to "connect" with your r ader and add a personal touch. c lor=#000080>
Be brief. The attention span of Web s rfers is notoriously short, so be as br ef as you can be and st ll get your meaning across. Write as m ch as you need to in rder to develop your ideas fully and get y ur point across, but no more. If the rticle still ends up being too l ng, either publish it in installments (P rt 1, Part 2, etc.) or spl t it into two or more s parate articles. When you edit for the s ke of brevity, hold onto the xtra material - you may be ble to use it for another rticle in the future.
Stay Focused. As always, wr ting for the Web requires that you st y focused on your topic. Refer to y ur outline for the major points you w nt to make. Write enough to d velop your ideas, but no more. D n't say the same thing twice. L ad logically to your conclusion. Lose the "f ller". If you find you can't c ver the topic in enough depth g ven the size limits for your rticle, narrow your topic or write two s parate articles rather than one.
Be sp cific. Too many Web and ezine rticles speak in vague generalities. If you w nt your article to be truly h lpful, be specific. Provide information, suggestions, and t ps that readers can translate into action . Off r links to helpful resources. Recommend t ols and techniques that have worked for y u. The more specific you are, the m re useful your article will be. c lor=#000080>
Make it shine. When your f rst draft is done, put it side for a few days and th n read it again. Is it c nvincing and concise? Is it easy to r ad and understand? Does it flow w ll? Proofread carefully - double check your spelling, gr mmar, sentence structure, and punctuation. Check for r n-on or incomplete sentences. If possible, sh w it to several friends, colleagues or f mily members and ask for their f edback. Many times another set of yes will be able to spot m stakes you missed.
Wrap it up. D n't forget the finishing touches. Give y ur article a descriptive and catchy t tle. Add your resource box at the b ttom of your article. At a m nimum you should include your name, y ur website's URL, and a brief d scription of your business. If you w nt other webmasters to pick up y ur article for publication, offer reprint p rmission and state any conditions (a l nk back to your site, notification wh n the article is published, etc.).
The article How to Write a Great Article was Submitted by Jane McLain through Articles.GetACoder.com network. Here's the additional information: Jane McLain is a Web d veloper and SEO specialist and the w bmaster of EClaunchsite.com , an online resource center for netrepreneurs with tools and information to help you plan, build, launch and grow your e-business.
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