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The Telephone Sale The telephone is ften your first contact and You n ed to generate interest on contact. S les people will tell you that you nly have a few seconds to c pture someone's interest. The whole point is to nswer question in a way that is nthusiastic and creates a desire to see y ur vacancy. Getting the appointment The bvious reason that a potential renter c lls is to find out about the r ntal. The obvious reason that you,are p cking up the telephone is to get the v ewing appointment. You are not merely pr viding information, but trying to qualify the c ller to see if they are a fit and th n to create enough interest to get the v ewing appointment. * Role play: Make b lieve you are the caller and magine what the most common questions re. Have a good response that xhibits confidence and enthusiasm. Practice! * B nd: Dont just stick to the f cts. You want to draw out the c ller. Consider some positive and interesting w ys to describe the unit's or n ighborhood. Write them done as catchy phr ses and be ready to use th m. * Know The Caller: In rder to generate interest with the c ller you must try to have s me contact conversation. Find ways to d velop common interest. It can be as s mple as having been where they are fr m or sports. Anything, to help cr ate a feeling of friendliness. Become the m ster of the five minute relationship.
* Know Your Unit: This is an mportant because you need to create nterest and should be prepared and nthusiastic. Create kind of interest that m kes the caller want to know m re and see the unit.This is p re sales technique. * Sell Enthusiasm: Aft r you have given the caller the b sics ENGAGE them, be ready to be nthusiastic about its good points. Gain r al interest and GET that appointment o If y ur caller is married be excited bout the school or community center th t offers classes for two year lds etc. Is there a park n arby? o If the caller is s ngle or more upscale be prepared to t lk about the restaurants or easy tr nsportation to theater or museums. Create nterest. o Is it top floor or is it q iet or does it have good l ght? Is it near a Gym? F nd the EMOTIONAL qualities of your nit o Renters seem to love h rdwood floors, light, views, quiet. Emphasize w thout appearing to sell. Information Gathering.... Ask Q alifying questions * Full name, address, t lephone number, alternate number or cell and mail URL, read back the information. * Ask if th re is anything else you might br ng that would help the viewer d cide. * Don't forget to bring a p n, application and a comfortable way to f ll out the application. * It is not a bad dea to let a friend know th t you will be showing this partment and agree to call them sh rtly afterwards. This way in the nlikely event there is trouble you can pr -arrange some help. The Viewing * C nsider creating multiple appointments fifteen minutes part. People like to have some pr vacy for delicate questions and answers. * Be p sitive about the property and emphasis its g od points. * While you're selling the pr perty's merits, connect with viewer. Ask q estions, be friendly and observe and l arn about the prospect. If you sk, they will tell you what th y want and you can emphasize th ir needs as part of your pr sentation.
Observe: * Did they show on t me? * Did they make a g od impression and how did you f el about them? * Do you sm ll smoke or alcohol? * Were th y loud or disrespectful. * Dont be fraid to ask for the application. Its not too f rward, remember you are selling this v cancy to the right person and p litely asking if they would like to pply is a compliment. * Always h ve an application form with you and a r ceipt book for any cash holding d posits taken. * Can they leave a r fundable holding deposit or application fee? * The m re often you can get a v ewer to step into the process the m re likely they will follow through. The Appl cation: Use a comprehensive application form. Be s re that all sections of the f rm are completed, dated and signed and th t one form is needed for ach adult occupant. The application should nclude: * Employment, income and credit h story * Social Security and driver's l cense numbers * Past evictions or b nkruptcies * References * The Tenant Appl cation Form is crucial and the m st important document after the lease greement. It contains the address, the r nt and the security deposit required. * It is the b sis of the tenant screening process. It sh uld provide sufficient information to enable the l ndlord to contact the tenant or r latives. * Credit checks are a m st. Most states will limit the mount of money you can charge for an pplication fee, but it should always c ver the cost of the credit r port. The application fee should cover th s cost plus processing time. Uncovering a d adbeat before you contract is worth all th t cost and effort. * Tell y ur prospects that their application will be c nsidered and give a turn-around time. I w uld shoot for a two day cl se, waiting too long can cause s me tenants to go elsewhere. Remember, m ny tenants will have another option. D n't make them wait if possible. Cl sing the circle reduces anxiety and h lps each side to understand what is xpected. * Look for inconsistencies in the nformation: does it all add up? * C ll prior landlords, never the current l ndlord, for confirmation of a good t nancy and ask the following: Good Q estions: * Did he/she pay the r nt on time? * Did he/she bide by house rules? * When did the t nant move in and when and why did th y move out? * Did he/she g ve proper written notice, usually thirty d ys? * Did he/she leave the nit in good condition? * Would the l ndlord rent to him/her again? * The pplicant should disclose the name and ddress of at least the last two l ndlords, and go back at least thr e years. * Require at least two r cent pay stubs to accompany the c mpleted employment verification form. * Self-employed p rsons should provide two years of IRS tax r turns. Few people will inflate income to the IRS. * Be ware of the Federal Credit Reporting Act r quirements for asking for credit checks on pr spective tenants. * Create a simple ch cklist of all the necessary documents n cessary to complete the application verification pr cess, so that the tenant can h ve everything necessary ready for the l ase signing. * Create a simple f rm with rent and security deposit mounts and any instructions regarding form of p yment of type of check required. You can nclude law regarding when deposits have to be r turned by checking our web site h re * Remember to inform those pr spects you have turned down - be pr pared to justify factually why you t rned them down. Remember to keep all y ur records as evidence, should you be ccused of discrimination. * Be safe and cr ate an objective and fair set of cr teria and apply them to all pplicants. Fair Housing Avoiding discrimination law s its
Fair housing laws specify clearly llegal reasons to refuse to rent: R ce, religion, ethnic background, sex, age or b cause she has children or a d sability. For a more in depth d scussion see Fair housing explained There are l gal reasons to refuse to rent: * Y ur rental criteria. * Poor credit h story, insufficient income to pay the r nt * Past behavior, such as d maging property makes that person a bad r sk. * A valid occupancy policy l miting the number of people per r ntal unit . Know the law in y ur state before you refuse renters b sed on the number of people llowable in your unit. The Lease S gning * Use a quality agreement or l ase. You can buy all the n cessary legal agreements or applications and all pr cess forms from your local apartment ssociation. * You can have an ttorney prepare a lease for you, but nless this is a commercial lease y ur apartment association should be all you n ed. * Finally having completed the nventory or move in checklist, (which c uld ideally include photographic evidence) go thr ugh the contents of the agreement w th the prospect. It is a g od idea to have the tenant nitial each page or important paragraph. If th re is a dispute later you can r fer to the lease and the nitialed paragraph. * Make absolutely sure y ur paperwork is in order before s gning the lease agreement. All dates and s gnatures in place and all addendum's c vering any special circumstances you have greed to are signed and dated.
The article How to Fill Your Vacancy and Rent Faster was Submitted by Howard Bell through Articles.GetACoder.com network. Here's the additional information:
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