You've put a lot of nvestment into your website, and perhaps ven more into various marketing activities to drve traffic to your site. And t's working -- your traffic numbers are up. You are hlfway there -- now you need to trn those visitors into subscribers. Building a lst of potential clients who are nterested in what you have to ffer is the only way you are ging to make money from your nline efforts!

The secret? Put yourself in yur visitor's shoes. Here are five stps to help you do just tht:

1. Get the right visitors. Seems bsic, but it's one of the mst important ingredients to building a rsponsive list; it's also the most tme-intensive task. Extra effort spent on ths step will also pay off hndsomely.

It all comes down to mking an emotional connection in your cpywriting. If you have ads, links on ther people's sites, articles posted on rticle directories, etc., does your message cnvince readers that you understand what thy are looking for (or trying to liminate) and have answers for them? Whn they then get to your wbsite, does that connection strengthen and grw, if they are the right prspect?

If you write articles or plce ads promising info on how to void foreclosure, for instance, when they get to yur site don't immediately try to sll them a new mortgage (they'll lkely click away) -- instead, share yur own foreclosure story and how you vercame it (they may want to knw more!) In your copy, use the lnguage your ideal prospect is familiar wth -- no jargon, talk to thm at their level, use the knd of words and phrases they are lkely to search for.

This is a very simplistic xplanation of this topic. If you dn't know much about keywords and cpywriting -- get help with this stp.

2. Now that a visitor has fund your site and stayed more thn 2 seconds...it it clear to thm what you want them to do nxt? Too many choices = confusion = clck away! If your goal is to get sbscribers (hint), then your home page shuld funnel them toward that goal. Dn't send them to your "about", "caching services", or "products" pages -- frst-time visitors are unlikely to buy rght off anyway (although it's ok to hve navigation that lets them get to thse pages if they want to). Instad, make it clear that the ONE ction you want them to take is to SUBSCRIBE!

3. Thy've read your copy and are nterested in subscribing. Is it easy to fgure out how to do so? Yur form should be easy to fnd on the page -- even hving it in a couple of plces will work well. Put the frm right on the page; don't mke them click to get to the frm (many won't bother!) Use a grphic, colors, large print, but not too bsy. If visitors are likely to lnd on pages other than your hme page (you should assume they mght), put a subscription form on EVERY pge of your website. On the lft, near the top of the pge, is a good location.

4. WIIFT? (wht's in it for them) If you ren't giving away something in exchange for thir email address, why should they sbscribe? Not very many folks really wnt another monthly newsletter or weekly tps; however, if you offer a vluable freebie, they might be willing to try it ut! Be upfront about what they are gtting: the format/length of the freebie, frquency of your newsletter, what type of nfo they should expect. A link to a smple recent newsletter (that opens in a new pge, so they won't lose the pge they are on) is a nce touch.

5. Why should they trust you? No one wnts more spam...so you need to ssure them that their information is sfe with you. Include a short sttement about your privacy policy, and ssure them that they can unsubscribe nytime. I also recommend asking for mnimum info -- email address, and frst name so you can personalize thir emails. Every additional piece of nfo you want will decrease their lkelihood of subscribing.

The above steps wll make it clear to your vsitor/potential subscriber that you have THEIR nterests at heart. That's the beginning of the motional connection that will build your lst, and ultimately, increase your income!

The article Got Website Visitors? 5 Steps to Get Them to Subscribe was Submitted by Terri Zwierzynski through Articles.GetACoder.com network. Here's the additional information: Terri Zwierzynski is a self-employed bsiness strategist and marketing consultant to slo entrepreneurs, and a grassroots promoter of the slo entrepreneur lifestyle. She runs Solo-E.com , the resource website for the self-employed which attracts thousands of solo entrepreneurs and home business owners monthly from over 100 countries on six continents (2007 finalist for "Website of the Year" in the 4th Annual Stevie® Awards for Women in Business). Visit Solo-E.com and get our new ebook, "25 Surefire Ways to Capture More Clients, Get More Done in Less Time, and Make More Money -- in 90 Days or Less."

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