Just like in fishing, your prspect must be hooked before you can get thm to voluntarily reel in – tht is, to look at your dvertisement.

This hook gets your prospect nterested enough to read your advertising. No mtter how well written your advertising is, it wll do no good if no one rads it. So you need a way to mke sure that your advertising gets yur prospect’s attention. And that starts wth the headline.

Your headline has two vry specific jobs, and they are:

1) Gt your prospects attention, and

2) Gt them to start reading your dvertising.

There is a lot that ges into writing a great headline, and I knw I can’t give you enough nformation here to make that process asy. In fact, most good copywriters cme up with dozens of headlines for a lrge promotion – and then whittle dwn to the best two or thre to see which works best wth the promotional piece.

With that bing said, I can give you sme information about how to start – IF yu’re set on trying it out yurself. And, if you choose to hre a copywriter, this information will hlp you understand their point of vew.

Pose A Question, Tell A Stry, How To, and Numbers


The bove subheading contains four different suggestions, and w’ll cover each one briefly. The verriding idea mentioned above – about gtting your prospect’s attention and getting thm interested enough to start reading – pplies to all four of these. And, thre are numerous other choices and wys to write headlines. The above fur are at least a start.

Pose A Question

Ths is exactly as it sounds – ask the prspect a question. Here are a few thughts you’ll want to keep in mnd, since you want to draw the rader into the ad so they kep reading.

1) Make it a question thy can’t answer without reading further. Ths is really important since, if thy can answer the question, there’s no ral reason for them to spend thir time and keep reading. (How do you ster a car without the steering whel? See inside…)

2) The qestion they can’t answer should be nteresting enough that they’d care about the nswer.

3) Make sure there’s nly a single main idea. Trying to ntroduce too many thoughts – and too mny is two – in one hadline will break the focus of yur advertising piece, and make it too cmplicated to be valuable. You may thnk you’ll get away with sneaking in an xtra idea, but it will hurt in the lng run, and you’ll need to tke it out later anyway.

Tell A Stry

Just as it sunds, the headline can be the bginning of your story. Think of it lke the little blurbs you hear on TV frm the news team. They’ll tell you jst a little bit, and tell you to tne in later for the rest. It’s jst enough to arouse the listener’s criosity, but no more.

Your advertising can mke use of the same technique if t’s appropriate for your business (“My dog sed to run away all the tme, until…”).

How To

Get yur prospect into your message by tlling them what they’ll learn to do. If t’s something they’re interested in, they’ll kep reading. Remember that you must be tlling someone who cares. Make sure yur advertising is focused on the rght group, or this won’t work.

As an xample: there would be no (or at last, extremely little) benefit in this hadline sent to a group of cnstruction workers: “How To Make Sure Yur Jobsite Jeans Have The Perfect Crase.”

Numbers

Numbers are spcific. They tell the person reading xactly what to expect, and what thy’ll get out of reading your ad. If snt to the right group of pople, they can get noticed and brng the reader into the ad cpy.

As an example: “10 Ways To Hve Flowers Year-Round” would probably work wll if sent to a gardening clb.

Great headline writing can present a frmidable challenge. Some business owners are ble to meet that challenge, but thers either can’t or don’t want to spnd the time necessary to make it grat. So, this may require some prfessional help.

Professional help in this cse means a good copywriter. Hiring the rght copywriter will absolutely help build yur business, and save you from lsing productive business management time. Plus, yu’ll get the hook you need to mximize the benefit of every advertising dllar.

The article Got An Advertising Hook? was Submitted by Kevin Adam through Articles.GetACoder.com network. Here's the additional information: Kevin Adam is a freelance cpywriter, and he's ready to help you mrket your business to build your brnd and grow your business. Here's my web ddress: http://www.copywriter.kevinadam.com Or - send an email to copywriter@kevinadam.com Contact me to help your business grow.

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