Google paid links and PR drop

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Google paid links and PR drop
By: Paul Easton , Posted On: 2007-11-14

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The battle for top r

nking the major search engines, is one th

t’s ongoing on a daily basis w

th a top Google ranking being the n

mber one target.

There are whole business m

dels build out of getting a top r

nking in Google and to a sm

ller extend, the other major search

ngines.

You could say Google has unknowingly cr

ated billions in business turnover, from

thers trying to outwit them.

In the b

ttle of getting rankings which has t

rned to the power of links, has l

unched full services around this concept. Its not new j

st more obvious now especially due to the

xplosion of blogging.

Some of theses services buy and s

ll focused text links. In the s

me way ebay does, it’s a m

tter of bringing together buyers and s

llers. Now buying link pricing can be set in d

fferent ways: a single purchase cost

sing services like payperpost.com and reviewme.com bl

g post services, or a pay per m

nth option which is used by

ther services such as text link br

kers and many other providers.

Now most pr

cing is based on PR of the p

ges the links are on. Recently G

ogle updated its page rank and m

ny sites took a large drop. Now we are t

lking about the dropping of a PR 10 d

wn to a PR 6 which h

ppened to a site called statcounter.

Statcounter.com is a fr

e web based statistics program which

llows you get good statistics on tr

ffic for your website.

The best feature is b

ing able to hide any counter d

splay on your page. I recently f

und out that even if the c

unter display is hidden- it still cr

ates focused text links back to its h

me page (that’s another whole story)

Now s

me quick research into statcounter after the PR dr

p- they still rank for over 500 d

fferent competitive 2 and 3 word k

ywords. So the PR drop would h

ve no effect on traffic at

ll. They do sell text links and th

s has been suggested as a r

ason for the drop in page r

nk (to discourage this action)

The dropping of PR is m

st likely just an adjustment of its n

mbers- it’s happened before and will pr

bably happen again- and quote a w

ll known SEO company:

“My guess is th

t the toolbar PR penalty is j

st that -- a lowering of v

sible PR in order to make a st

tement”

If sites keep rising in Page R

nk then it has no value. So

t’s like a re-valuing of the d

llar under inflation.

If you are not s

lling text links, it won’t really

ffect you. This fits together with G

ogles recent statements about the selling of t

xt links as they do not

pprove if they are purchased for the s

le purpose of influencing search results (wh

ch most if not all are)

Google has c

me out an said that no f

llow tags should be placed on th

se links and also asked for w

bmasters to report sites that are s

lling links. This tells me that th

y are getting desperate to stop “th

purchase links for rank” sites.

So is b

ying links a good thing or n

t?. Well Google is against it, h

wever if its done correctly and not

bused like some have, it’s a w

n-win for blog owners and business

wners.

Like most SEO it should not be the

nly method of getting links, however it c

uld be used well by those w

th reasonable budget and long term b

siness plan. I don’t pass judgement on wh

ther I agree or disagree whether it is the “r

ght” thing to do. The type of l

nks and how to buy is a wh

le other article……

The article Google paid links and PR drop was Submitted by Paul Easton through Articles.GetACoder.com network. Here's the additional information: Paul Easton is a slf confessed online marketing nut- who hlps from an "in the trenches, ding it" point of view. Get yur Plan for free web Traffic hre: SEO Training

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