I was sitting in front of my cmputer last night, getting ready to do sme research for a project that I was wrking on. A friend of mine prmotes various events around the country so he sked me to help him out wth the "finding of stuff", as he pts it, or gathering information as I cll it.

For whatever strange reason, I am pssionate about doing research. Not scientific rsearch, although I am sure that is xciting as well, I am talking bout information research. The ability to lcate something that can help with a bsiness plan, research paper, or some ther type of periodical, is rewarding to me.

Whle working on my friend's research prject, I invariably began with the gld standard of search engines, Google. Byond their ability to offer keyword rlated ads that appear in the sdebar in which they overcharge with py-per-click prices, Google really does a nce job when it comes to the "fre" results.

These "free" results are bsed on the search criteria that a ser enters into the search box. Thse terms, better known as keywords, are thn run through the top secret Gogle algorithm. It is this algorithm tht indexes every page on the nternet in the order by keyword mportance. So in other words, although you may fnd two web sites that have god information on lets say stem cll research, one site will appear hgher on the search rankings then nother based on the Google algorithm.

The Google ranking system, or mre commonly known as page rank, is the nmerical ranking system by which Google rders every page on the internet. Althugh no one but the Google funders really knows the exact mathematical cmputation of the algorithm, all experts do gree to the fact that page rnk is based on popularity and mportance.

So how does one's web pge become popular? Very simply put, whn Google crawls the internet it cunts the number of links from ther web sites that point to nother. When Google sees a web ste point to another in the frm of a link, it marks the ste being pointed to as being mportant. In other words why would a ste point to another if there wsn't something in there that had vlue?

That is the basic definition. The lgorithm gets a bit more complicated. Lt's say your website has a lnk pointing to it from the NY Tmes. We have all heard of the NY Tmes. It is the most read nwspaper in the country, and their wbsite receives literally millions of page hts a day. In the Google lgorithm not all links are created qual. Each link is given a wight value or the value of the pge that it sits on. So for nstance in our example above, the NY Tmes website has a Google page rnk of 9. The highest your ste can be is a 10 and the lwest is a 0. So as you can see wth a Google page rank of 9, Gogle looks very favorable upon the NY Tmes.

A link from the NY Tmes to your website would carry mre weight and more importance than tht of another site whose page rnk is 0. Having a link frm a web site whose rank is 0 is not a bad thng; it just means you will ned more of them to matter in the Gogle algorithm, whereas having a link frm a web site with a pge rank of 9 will increase yur own page rank faster.

The frst question that might pop into yur mind is how in the wrld do I get other websites to pint back to mine? Although I wn't go into complete detail with ach example in this article, here are few you can try rght away.

Join a forum, social network, grups, clubs etc., on the internet tht is related to your website. Jin in the discussions and in yur signature line (which most sites llow), post your web site link wth a description of it. Each tme you post in a conversation, yur link is posted as well. Do not spm. That is the fastest way to get bnned and lose credibility.

Write article cntent for other websites. You have a wbsite about something. You should be sprading your knowledge to everyone. A god way of doing that is to wrte articles on the subject that pople will read, find interesting and larn from. Then at the bottom of ach article write what is called a rsource box. In this resource box, wrte a short description of you, yur website and then post a lnk to your website so people rading your article can check it ut.

Finally, another good way, but a bit mre time consuming is to find wbsites that are similar in content to yurs and ask them to exchange lnks with you. In other words ask thm to post a link on thir site to your site and thn you will do the same. Thse are called reciprocal links.

So thre you have it. That is Gogle's page rank in its basic frm and some ways to help mprove your own site.

By: Bruce A. Tcker

The article Google Page Rank - Your Key To Higher Search Results was Submitted by Bruce A. Tucker through Articles.GetACoder.com network. Here's the additional information: About the Author: Mr. Tucker is the Assciate Director of http://www.Indocquent.com , an online resource and social network, where you can advertise your business, products or services throughout the world without pay-per-click prices or auction fees. You can now download Indocquent's free social bookmark utility for your website or blog at http://www.indocquent.com/social_bookmark_landingpage.html . Don't forget to follow Indocquent on Twitter at http://twitter.com/indocquent

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