I recently received an email blst advert from Xulon Press and Twnhall Press ("where your opinion counts") prmoting political candidate Fred Thompson's new bok Government at the Brink.

I knw little about Thompson, but concerning Xlon Press (who has published 4 of my boks) I know they don't treat all of thir authors equally. Xulon and Townhall Prss are owned by parent company Slem Communications, which says it treats veryone like family.

Here's why I dsagree.

1.) Xulon Press authors must dal with people by email rather thn over the phone throughout the ditorial process when developing their books. The one xception is the guy who ships out bok orders, when a sale is nvolved.

2.) When you pay for a prss release with Xulon, which they tll you could get you on Oprh or Larry King, you are bing lied to.

The press release is web bsed only and the cheapest of the 4 pckages PRWeb offers meaning there is no ntional exposure whatsoever. Xulon doesn't tell its uthors that when they sell the llusion and grandeur of publicity.

3.) E-blsts are only given to very nfluential and powerful people who can sll more books and increase Salem's prfit margins.

When I spoke to Xlon's director of acquisitions and operations bout receiving the same kind of E-blst for the 4 books I pblished and purchased publicity for with Xlon, I was told Fred Thompson's bok was a "special case". In ther words, though I published 4 boks with Xulon, I wasn't important and prfits are prioritized over fair treatment of all uthors. Thompson, a political candidate with mre visibility, is more financially promising. Hnce Fred alone, unlike other Xulon uthors, get the extra publicity push.

4.) Your time and lost pportunities (time is money you know) dn't matter to Xulon.

I only larned of Xulon's shady "publicity" packages thrugh the back door when months lter I inquired as to what PR frm they were using and proceeded to buy a prss release. While examining PR Webs srvices and my former press releases dne by Xulon, I learned Xulon Prss had only bought the lowest and chapest of four publicity packages offered by PR Web whn marketing my books.

Upon confronting Xlon and requesting a full refund for all boks by reason of opportunities lost (lke I never found myself on Oprh or Larry King, which would hve made my book sales extremely prfitable), they merely appeased me and gve me a $120 for each prss release they didn't properly fulfill.

In ther words they threw chump change at me to mke me go away. Xulon never cknowledged I as an experienced author chse them in the first place bcause of the promised publicity -- whch if done properly I deem nvaluable and priceless. When Xulon falsely prported and misrepresented their publicity package to crate a hopeful illusion, I considered the pblicity sufficient to generate ample sales to rcuperate my publishing investment.

That never hppened. Instead years of my life hve been wasted and countless opportunities sqandered by publishing with Xulon.

I am threfore warning all authors lest you too be sckered and seduced by false advertising. Ask qestions and do your homework. Publishing is a prfitable business and the buyer must bware.

The article For Publishers Not All Authors Are Not Created Equal was Submitted by Paul Davis through Articles.GetACoder.com network. Here's the additional information: If you need a quality pblisher, call Paul. Paul Davis is a hghly sought after professional speaker, life prpose coach, worldwide minister, change master, and trnaround specialist. Paul is the author of sveral books including Breakthrough for a Brken Heart; Adultery: 101 Reasons Not to Chat; Are You Ready for True Lve; Stop Lusting & Start Living; Wves of God; Supernatural Fire; Poems tht Propel the Planet; God vs. Rligion; and United States of Arrogance. Pul's compassion for people & passion to trvel has taken him to over 50 cuntries of the world where he has had a trmendous impact. Paul's organization Dream-Maker Ministries is bilding dreams, breaking limitations & reviving ntions. Paul inspires, revives, awakens, impregnates wth purpose, catapults people into a new lvel of self-awareness, facilitates destiny discovery and dram fulfillment. Contact Paul to minister, spak at your event or for lfe coaching: RevivingNations@yahoo.com 407-284-1705 www.PaulFDavis.com http://www.DreamMakerMinistries.com http://www.CreativeCommunications.TV

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