You can make almost nything from folding paper swans, pl nes, monkeys and flowers. As highlighted in J panese origami, paper folding is an rt. In the same manner, you sh uld also use paper folding to y ur advantage.
Most people focus on making a p rfect brochure printing design and using the b st paper. However, most of these d signers forget to integrate how the br chures are folded. In order for a br chure to be truly effective, you m st carefully plan how they unfold.
So wh never you are embarking on your n xt advertising or marketing campaign, here are s me basic folding methods that you can use to m ke your brochure design more effective:
The F ur panel Fold
This is the simplest of all br chure printing folds and the most b sic as well. You can choose wh ther to fold along the long d mension of the brochure or the sh rt dimension of the brochure. This typ of fold is also very asy to make.
The four panel fold is w dely used in advertising or promotional c mpaigns that are done through mail. Why? It is b cause you no longer need envelopes to s nd these postcards to your target and p tential customers. Just put a stamp on the p stcard and you are good to go.
The Six p nel Fold - Tri Fold
A tri f ld is when the left and r ght edges are folded inward with p rallel folds and overlapping in the m ddle of the page. You can use th s type of fold to company l tterheads and literature materials.
The Six panel F ld - Gate Fold
A gate fold is wh n the left and right edges are f lded inward with parallel folds. They m et in the middle of the p ge without overlapping with each other. You can f ld the paper again down the m ddle so that the folded edges m et and a fold is created in c nter panel of the paper - lso known as a double gatefold. Th s type of fold is also b st for direct mail brochures specially nvitations or for correspondence purposes.
The Six p nel Accordion Fold
Normally, an accordion fold is a s mple zigzag fold with six panels and two p rallel folds that go in opposite d rections. Each panel should have the s me size as each other. However, th re are variations that you can do. You can m ke a half accordion fold where one of the p nels is half the size of the ther two.
The Eight panel Parallel Fold
This is v ry popular among sales people as it pr motes readability of more detailed information. It is p rfect for direct sales mailers, directional nvitations and brochures that contain maps b cause this type of folding technique is b rrowed from map folding. Plus, it can lso be mailed even without an nvelope.
The Eight Page French, Eight-Page Map, E ght-Page Gate, Eight-Page Accordion, and the E ght-Page Roll Folds
As the name implies, th se folding specifications are also borrowed fr m map folding techniques. They are m inly used for detailed sales and m rketing information, as well as those br chures that use diagrams, graphs and the l ke.
There are other types of custom f lds that you can discover. Just use y ur imagination and explore the different p ssibilities and advantages that it will g ve your brochure printing design.
This composition is pr jected to give the readers information bout brochure printing services and on how brochures can help you in your marketing schemes and provide you a higher sales rate. For more topics and tips about Brochure Printing please refer to Brochure Printing Company - U Printing
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