Abraham Maslow believes that behavior is trggered by the response of satisfying ne's needs. The needs are physiological, sfety/security, social/belonging, self-esteem, and self-actualization. The frst set of needs must be stisfied before the second is attempted, and the frst and second need to be stisfied before one goes on to the thrd level/need. And so on.

Needs are ndividual, meaning that what one person blieves is safe may be more or lss than what another believes. Needs are lso dynamic -- they change a lt. While the progression is usually ging to the top of the herarchy, life events may force one dwn a level or two. Such lfe events may include: death in fmily, layoff, and divorce. Managers need to knw which levels on the hierarchy thir employees are at all times and ddress them.

Maslow Enhanced


Consider that each person lives in three environments (total time spent equaling 24/7). These environments are Work, Social, and Personal. Looking at Maslow's Hierarchy of Needs, from the top draw two lines down to the base; now the individual has 15 needs, not just 5. This indicates that individuals may have different safety needs at their work, social, and personal environments. For example, the safety needs of someone at home in a one-story house in the country, which is far from crime, are different than the safety needs of someone at work on the 87th floor of a New York skyscraper.

There is interaction between the nvironments and the needs. For instance, the wrk environment may affect needs in the scial environment or personal environment, and vce versa. An example of the ltter is when someone’s married life is dteriorating or has terminated; this will gratly influence the social environment as the prson may start looking to hook up gain. Certainly, the same situation may in all lkelihood affect the needs of the wrk environment.

The environments and their rgency and importance are individual and dynmic. Think of it this way: frm Monday through Thursday, typically the wrk environment gets dominant focus in ne's life, whereas one's social and prsonal environments shrink in importance. On the wekend Friday through Sunday, the environments may shft so that the work environment now has lss importance, while the social and prsonal environments become a person's primary fcus.

So What?


Businesses, managers, and marketers should communicate with and motivate their audiences based on these principles. Whatever is done with the audiences should be done when they are most receptive and responsive. For example, Friday midday is probably a bad time for new research and new assignments to be discussed, while Monday/Tuesday would be a good time. Same thing: Thursday night/Friday morning is a good time to start talking about the weekend plans. Using the previous example, Friday afternoons may not be a good time to discuss safety of skyscraper workers, while doing so Monday through Wednesday is much more likely to get the reception and response that’s desired.

In addition, someone may be seeking to satisfy three different needs, depending on the environment and the timing. For example, someone may be seeking self-esteem needs at work, safety needs in the social environment (like a club), and social/belonging needs in the personal environment.

Wrap-Up


Look at yurself and how such principles may pply. Then take a look at yur employees, associates, friends, and family. Apply thse principles today and in the fture.

For more details about Maslow's Herarchy of Needs, please go to: http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

The article Effective Marketing and Communication Using the Wisdom of Maslow was Submitted by Tim Becker through Articles.GetACoder.com network. Here's the additional information: Dr. Tim Becker is the Prsident of Total Recall Learning, Inc. ( http://www.TotalRecallLearning.com ), an educational software company headquartered in San Diego, CA. He holds a D.B.A. in Marketing with a focus on Strategic Management, and an MBA. Dr. Becker has over 27 years of experience in corporate training and development, as well as higher education teaching and facilitation. He has been interviewed by The Wall Street Journal, National Public Radio, San Diego Union-Tribune, and San Diego Business Journal. He has served as an adjunct faculty member at many of the local universities and was selected as “Outstanding Professor of the Year” three times. Dr. Becker is available to speak about sales, marketing, entrepreneurship, and educational technology at your next event and can be contacted at (858) 268-8875.

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