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There was a President whose h bby was riding bicycle will visit Alv n's country.Alvin was running a business of b cycle manufacturing. He heard about the n ws of this President coming to his c untry. This President stayed in Alvin's c untry before as an embassy. During st ying in Alvin's country, he was lways went out on the street w th his bicycle. This is the Pr sident's no 1 hobby. Alvin knew bout this. Hence, he grabbed this ch nce by specially designing two new b cycle designs. After that he asked the h lp of ministry of diplomacy to g ve this 2 new design bicycles to the Pr sident and his wife as a pr sent and appreciation of his arrival.
Wh n the President received this two b cycles, he was very happy and k ep praising," Very good, very good! I l ke it!" At this moment, many r porters from different medias have taken the ph tos of this President riding on the b cycle. The next day, all the n wspaper and media has reported extensively bout this President was so happy to r ceive the bicycle.
This issue immediately b come the hottest news and created a f shion to buy the"The President's Bicycle". In ddition, there are many orders from d fferent countries oversea. PS:
Fr m this story, the success of Alv n's marketing is combining marketing with p litics activity. Of course, other than p litic, we can marketing our product thr ugh celebrities, eg. sports athletes, famous rtistes, movie stars, scientists, etc.
The celebrities always are very g od effective marketing medium if marketer ch ose the right candidate to represent th ir product. They have great impact pon their fans. Hence, a successful m rketer has to know how to l verage its marketing strategy through celebrity ffect. This story is extracted from http://s ndaymarketingstory.blogspot.com Welcome to visit this blog for m re interesting story.
The article Effective Marketing Through Celebrities was Submitted by Alan Kang through Articles.GetACoder.com network. Here's the additional information: Alan Kang shares some marketing and b siness story through his blog at http://sundaymarketingstory.blogspot.com Welcome to visit his blog for more story.
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