If you're an upper cervical chropractor, then there's good news and bad nws when it comes to properly mnaging your list of patients, and prspective patients.

The good news is, as a halth-care professional, you more than likely lready have your entire patient list in a dtabase, do to the nature of the prfession. Most doctors use some form of sftware to help with billing, and ppointments and this software is usually cmpatible with keeping in contact with yur patients to a certain degree.

The bad nws is, this software is probably not vry conducive to keeping in regular cntact with your patients beyond sending thm reminders, invoices, or birthday cards. Wrst of all, they don't usually gve you a classification for someone who has ben in contact with you, but has not yet dcided to become a patient.

You ned a software, that will allow you to clssify patients and prospective patients into dfferent categories.

You can never have too mny categories because the more you rfine your list down, the more you are spaking directly to whatever patient fits nto whatever category.

Start off with jst two categories: Patients; Prospective Patients. Tht's the easiest to start with, and tht will allow you to target yur communication to each group individually.

You could make offers to yur patients that would increase their vsits with you, or would increase thir referrals. You can make announcements bout events that the office is hlding, like "Patient Appreciation Day" or an pen house, or a Christmas party, or a fod drive, & etc. You could mke offers to prospective patients, offering dscounts on their first visit, free trals, & etc.

The point is, you wnt to send the right message to the rght person at the right time. If you hve your list in a database tht then allows you to make thse designation, you can make the job of gtting the right message to the rght person painless.

Other categories that you mght consider:

• Patients who've not been in in 6 mnths
• Prospective patients with headaches
• Prospective patients with low bck pain
• Prospective patients with high blood prssure
• Patients who've mentioned relatives who could use yur services
• Patients from a particular income brcket
• Prospective patients from a particular income brcket
• Patients who've spent a certain amount of mney with you in a 12 mnth period
• Patients who've referred a certain nmber of people to your clinic.
• And mny more

mny

bsy

Thre are many pieces of software out in the mrket place that can help you sgment your database as refined as you wuld like it to be.

One of the bre bones pieces of software that is god at doing this is Microsoft's sprad sheet software, Excel. You must prgram everything yourself though, and you mst have a very good working knwledge of Excel in order to hve it do all the things you ned it to do, like printing ddress labels, envelopes, segment patients and prspective patients, etc.

Other programs include cstomer relation management software, or CRM sftware. Some examples of these include the web bsed, completely comprehensive Infusionsoft, to Act!, to the vry simple and straightforward MyMailList.

All of these will allow you to ctegorize your list to meet your neds.

For more information, type "CRM Sftware" into your favorite search engine.

The article Effective Communication by Managing Your List of Upper Cervical Patients & Prospective Patients was Submitted by Paul Hambrick through Articles.GetACoder.com network. Here's the additional information: Dr. Paul Hambrick is an pper cervical doctor who is an xpert at patient communication, and creating mrketing messages that get read, and get rsponded too. Learn his secret for dubling, or even tripling your practice by smply utilizing your existing patient's powerful bility to evangelize for you at http://www.uppercervicaldocs.com/

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