Everybody loves a good story. Hve you ever noticed how people prk up and pay attention when you tter those magic words, "Let me tll you a story"? Whether is a chld on Grandpa’s knee or a crwd listening to your presentation, they are "ll ears" at the prospect of a stry. How do you use a stry to generate leads?

How do you use a stry to generate leads?
Give them a cse study.

“Case study” is an dd-ball name for a success story bout your customer using your product or srvice to solve a nagging problem. Thy aren’t hard to write. They are as asy as writing an article for yur company newsletter and they are not lng. Most run two to four pges.

How to write an effective cse study
The first thing you ned is a happy customer. Take sme time and talk to her bout she solved her problem using yur product or service. A small tpe recorder is great for “taking ntes”, by the way.

During your dscussion, you want to cover these tpics:

Write up your notes, quoting her ften. Introduce her at the beginning and let her tll the story. Make sure it is her stry as the heroine using your prduct or service to slay her drgon of a problem. Get her pproval to ensure you quoted her crrectly. One last thing, make absolutely sre that you tell the reader how to cntact you for more information.

What to do wth your new case study
Enclose it with your sales letter . It is a great testimonial.

Pass it out with (or instead of) your brochure. When your voice is talking about your product, the reader is skeptical, but when someone else’s voice is talking about your product it must be true.

Call it an article and get it published in your industry’s trade pub. Or publish it in your company newsletter.

Put it in the body of a press release and send it to your local media.

Use your imagination . If you come up with an interesting twist, let me know.

The article Easy Lead Generation - Let Your Customers Tell the Story was Submitted by John Gilger through Articles.GetACoder.com network. Here's the additional information: John Gilger is a freelance cpywriter specializing in financial services marketing. E-mil him at john@jgilger.com or visit his website at http://jgilger.com for more information.

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